The Senior Manager, Insights & Analytics – Grooming & Sun serves as a strategic thought partner to US Marketing and Category teams, delivering actionable, consumer-driven insights that inform innovation, brand building, and commercial strategy. This role is responsible for leading primary and secondary research efforts in support of the Grooming & Sun businesses and translating complex data into clear, compelling recommendations that drive growth.
The Senior Manager works closely with internal stakeholders to shape business questions, design effective research approaches, and ensure insights are embedded into decision-making. This role also oversees external research partners, ensuring projects are delivered efficiently, on time, and to a high standard of quality.
Key Responsibilities
Act as a strategic insights partner to Marketing and Category teams, proactively identifying business questions and research needs
Design, manage, and execute a wide range of qualitative and quantitative research programs, selecting the most appropriate methodologies to address business objectives
Lead and manage external research vendors and partners, ensuring strong project management, high-quality deliverables, and efficient use of resources
Conduct ad hoc and “do-it-yourself” research, including analysis, synthesis, and storytelling
Translate consumer, shopper, and category data into clear insights and recommendations that identify growth opportunities
Lead syndicated and household panel analyses, integrating multiple data sources into cohesive, actionable perspectives
Leverage insights and analytics to support growth planning, ensuring consumer insights are embedded in business strategies
Synthesize insights from multiple sources (primary research, syndicated data, analytics, and internal knowledge) into compelling stories that drive action
Communicate findings clearly to cross-functional stakeholders and influence alignment around recommended actions
Proactively manage priorities, anticipate challenges, and develop contingency plans for complex or fast-moving projects
ESSENTIAL FUNCTIONS/SKILLS:
Strong expertise across a broad range of qualitative and quantitative research techniques
Ability to interpret and synthesize syndicated and panel data into actionable insights
Proven ability to “connect the dots,” tell a compelling story, and create a bias for action
Consumer-centric mindset with an objective, data-driven point of view
Excellent conceptual, analytical, and strategic thinking skills
Strong communicator with the ability to influence across functions and levels
Collaborative team player comfortable working in a matrixed organization
Effective problem-solving and decision-making capabilities
Ability to manage projects with fiscal discipline and operational rigor
EDUCATION AND EXPERIENCE:
Bachelor’s degree required; MBA preferred
Minimum of 7 years of experience in marketing research, including both primary consumer research and secondary/syndicated data analysis
Experience in consumer packaged goods (CPG) research on the manufacturer side strongly preferred
Familiarity with syndicated scan and panel data (e.g., Nielsen or Circana) preferred
Demonstrated experience working in cross-functional, team-based environments

Senior Manager, Insights & Analytics

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