Senior Wix Performance Optimization & Analytics Tracking Specialist

• Clinical Skills Institute is seeking an expert-level Wix performance specialist to optimize the speed, Core Web Vitals, tracking configuration, and mobile user experience of our high-traffic website:
• https://www.clinicalskillsinstitute.com

This is not a general website-design, SEO-content, or image-compression project. We need someone with advanced experience in Wix Editor, Velo, Google Tag Manager, Google Ads conversion tracking, GA4, TikTok Pixel, Meta Pixel, third-party applications, and Core Web Vitals.

Current Performance Findings

Our preliminary technical audit identified:

• Approximately 412 network requests on the homepage
• Approximately 193 JavaScript requests
• Approximately 4.48 MB of transferred JavaScript
• Duplicate Google Tag Manager loading
• Multiple Google Ads and Google Analytics loaders
• Two separate TikTok pixels
• A suspended AnyTrack installation
• An expired accessiBe installation that continues loading scripts
• An unidentified script producing a Wix 404 error
• A TikTok event with an invalid event name
• Outdated Velo code attempting to open a deleted popup
• An immediate full-screen promotional form on mobile
• Approximately 46 homepage sections and 3,500 DOM elements
• Heavy Wix Form, FAQ, chat, gallery, video and third-party components
• Project Scope

The selected specialist will:

1. Conduct a Complete Performance Audit

• Establish mobile and desktop performance baselines
• Review Wix Site Speed, Core Web Vitals, Lighthouse and Chrome DevTools data
• Identify render-blocking resources, excessive JavaScript, long tasks, layout shifts and third-party overhead
• Document all findings before making changes
• 2. Audit and Correct Analytics Tracking

• Create a complete map of all installed tracking tools and conversion IDs
• Identify why Google Tag Manager container GTM-M8QH47F7 loads more than once
• Consolidate Google Tag Manager, GA4 and Google Ads implementation
• Preserve required Google Ads conversion tracking
• Investigate the following Google identifiers and eliminate unnecessary duplicate loaders:
• G-L9MXPPSFY5
• AW-17226826368
• AW-16816472781
• GT-PHXRXKWT
• GTM-M8QH47F7
• Investigate two active TikTok pixels and retain only the correct implementation
• Correct the invalid TikTok event
• Review Meta Pixel, Microsoft Clarity, Cometly and other attribution tools
• Remove broken, abandoned or duplicate tracking scripts
• Use GTM Preview, Google Tag Assistant, GA4 DebugView and advertising-platform event tools to validate the final configuration
• No tracking tag may be removed without first identifying its purpose and verifying that it is not required for advertising attribution or enrollment conversion reporting.
• 3. Remove Broken and Unnecessary Code

• Remove the suspended AnyTrack implementation
• Remove or correctly reactivate the expired accessiBe integration
• Identify and remove the script generating the Wix 404C error
• Audit all Wix Custom Code entries
• Remove outdated Velo code referencing the deleted “Pop Up Contact Form” lightbox
• Review site-wide and page-specific Velo code for unnecessary execution
• 4. Optimize the Mobile Popup

• Prevent the promotional form from immediately covering the mobile homepage
• Disable it on mobile or replace it with a lighter, conversion-friendly alternative
• Adjust desktop triggering, delay and frequency
• Ensure discount lead collection continues functioning correctly
• Reduce layout shifts caused by late-loading forms and popups
• 5. Audit Wix Applications and Components

• Review all installed Wix and third-party applications, including:
• Wix Forms
• Wix Bookings
• Wix Pricing Plans
• Wix Members
• Wix Chat
• Wix Blog
• Wix Video
• Wix FAQ
• Wix CMS
• Wix eCommerce
• Galleries, slideshows and embedded components
• Remove or restrict unused applications without disrupting enrollment, checkout, payment plans, member accounts, forms, CRM automations or student access.
• 6. Simplify and Optimize the Homepage

• Reduce unnecessary sections and DOM complexity
• Preserve important SEO content, schema, enrollment messaging and conversion elements
• Replace heavy galleries, sliders, videos or app widgets with lighter alternatives where appropriate
• Keep the most important content above the fold lightweight
• Optimize mobile-specific content independently
• Preserve the existing brand design unless a change is required for performance
• 7. Test All Business-Critical Functions

Before completion, verify:

• Enrollment buttons
• Tuition and checkout pages
• Full-payment and payment-plan options
• Lead forms
• Discount-code forms
• Phone and email links
• Google Ads conversions
• GA4 events
• TikTok and Meta events
• Wix CRM submissions
• Mobile and desktop navigation
• Member login and required Wix applications
• Required Deliverables

• Before-and-after performance report
• Complete tracking and tag inventory
• Documentation of every code, tag, app and element changed
• Confirmation that all enrollment and payment functions work
• Confirmation that Google Ads and analytics tracking remain accurate
• Mobile and desktop testing results
• Core Web Vitals improvement report
• Recommendations for maintaining performance after future Wix updates
• Required Qualifications

• Advanced experience optimizing live Wix websites
• Strong Wix Editor and Velo experience
• Expert Google Tag Manager, GA4 and Google Ads conversion-tracking knowledge
• Experience with TikTok Pixel, Meta Pixel and Microsoft Clarity
• Strong understanding of Core Web Vitals, JavaScript execution, DOM complexity and third-party script performance
• Experience optimizing high-traffic lead-generation or eCommerce websites
• Ability to make changes without disrupting paid advertising, checkout or revenue tracking
• Application Requirements

Please provide:

• Three Wix websites you personally optimized.
• Before-and-after performance results for each example.
• Your specific role in each project.
• Examples of resolving duplicate GTM, GA4 or advertising-pixel installations.
• Your proposed approach to this project.
• Estimated timeline and fixed-price proposal.
• Confirmation that you will document every change and fully test conversion tracking.
• An explanation of how you would protect Google Ads data while consolidating duplicate tags.
• Generic applications without Wix performance and analytics examples will not be considered.
• Important Working Requirements

• Duplicate the Wix site or create a recoverable backup before beginning.
• Use a Wix collaborator role with only the permissions required.
• Do not modify domain ownership, billing, payment accounts or business ownership settings.
• Do not publish major changes without approval.
• Maintain a detailed change log.
• Complete the project using milestones: audit, approved implementation, tracking validation and final performance verification.