Senior Analyst, Marketing Analytics

1. About Our Client:

The organization operates in the home equity and financial services sector, aiming to make homeownership more valuable and accessible. It addresses the challenge homeowners face in accessing their home equity to gain financial flexibility and achieve significant life goals. Serving over 20,000 customers, the company has established credibility with high customer ratings and recognition for its workplace environment. It maintains a remote-first culture while fostering strong virtual collaboration.

2. About the Opportunity:

The Senior Analyst, Marketing Analytics supports the Growth Marketing team by managing measurement and reporting for paid media channels such as SEM, Paid Social, Display, and CTV. This role ensures accurate and reliable data infrastructure, builds dashboards, writes SQL queries, and analyzes campaign performance to inform optimization efforts. It combines hands-on technical execution with data analysis to drive marketing effectiveness.

3. Responsibilities:

• • Develop and maintain performance dashboards in Sigma for paid media channels
• • Write, update, and maintain SQL queries and dbt data models supporting reporting needs
• • Configure and QA pixels in Google Tag Manager and manage conversion tracking via Hightouch
• • Monitor campaign performance and perform root cause analysis to explain performance changes
• • Support design and analysis of A/B tests and geo-experiments across marketing tactics
• • Contribute to attribution, incrementality, and forecasting efforts including emerging channels like CTV

### 4. Requirements:

• • 3-5 years experience in marketing or media analytics within direct-to-consumer performance marketing, preferably in financial services
• • Strong SQL skills and experience with dbt and GitHub
• • Experience building dashboards using Sigma, Tableau, or similar BI tools
• • Understanding of paid media metrics such as CPC, CPA, ROAS, CAC
• • Familiarity with martech tools, including Google Tag Manager and Hightouch
• • Knowledge of attribution concepts; experience with incrementality testing or Media Mix Modeling is a plus
• • Self-directed with ability to work independently
• • Comfortable integrating AI tools into workflows

5. Pay Range and Compensation Package:

• • Tier 1 (San Francisco Bay Area, New York, Seattle): $110,200 - $121,800
• • Tier 2 (Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles, Santa Barbara): $97,850 - $108,150
• • Tier 3 (All other US metro areas): $91,200 - $100,800
• • Compensation is based on skills, experience, and geographic location

6. Benefits & Perks:

• • Comprehensive medical, dental, and vision insurance plans with FSA and HSA options
• • Unlimited paid time off and 10 company holidays
• • Flexible remote and onsite work arrangements
• • Fully paid parental leave, supplementing state Paid Family Leave
• • 401(k) retirement plan
• • Life insurance and short- and long-term disability coverage
• • Monthly stipends for internet, mobile plans, wellness perks, home office reimbursement, and company equipment

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.