Manager CRM & Data Analytics

POSITION:  Manager, CRM and Data Analytics - League 

Reporting to: SVP, Ticketing, XFL

Location: Remote

About the XFL 

Launching in February 2023, the XFL is a fan-first, fast-paced global professional football league featuring innovative rules and an enhanced 360-view game experience.  Led by owners Dany Garcia, Dwayne Johnson, and Gerry Cardinale's RedBird Capital Partners, the XFL will bring entertainment to world-class football with the goal of advancing the game and expanding player opportunities.

About the Position

The Manager, CRM and Analytics will play an integral role in shaping ticketing strategy across the XFL.  This person will be passionate about turning data into actionable insights in a fast-paced environment across different functional areas of the business.  This critical role will be focused on ticketing purchases and historical data, extending and delivering the data analytics to drive business performances for a full menu of ticket products, including season memberships, group tickets, suites, and individual game tickets. Additionally, this person will perform similar functions for XFL Shop and other key consumer facing initiatives. They will conduct full lifecycle activities to include requirements analysis and design, develop data insights and reporting capabilities, and continuously monitor performance and quality control plans to identify improvements in the overall data ecosystem.  This individual will be working remotely and require a high-level of personal accountability. This person should have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. The XFL and its teams are passionate about the guest experience for visitors and staff we support. 

What you will do

• Serve as the technical expert to all departments and areas to create, customize and improve the CRM platform into an effective contact/data management system through support, training, troubleshooting, as well as system customizations, reporting and dashboard building
• Work closely with cross-functional partners in Marketing, Data, and other teams, and enable teammates to develop valuable marketing programs to attract consumers
• Build and maintain Alida, Tableau and other reports and analyses using various data sources such as Ticketmaster Archtics, Salesforce Marketing Cloud, Ticketmaster Analytics and more
• Conduct analysis to craft pricing strategy for season, group and, single game tickets and premium hospitality packages
• Conduct analysis to craft pricing strategy for XFL shops and potentially other fan programs
• Host internal meetings to convey strategies developed through predictive models to be used for ticket pricing, inventory and revenue forecasting strategies
• Effectively rollout sales and services campaigns year-round using Archtis and Salesforce
• Examine fan survey data to shape future business decisions  
• Conduct analysis to help XFL create various lead scoring systems to better orient their outbound ticket sales and marketing efforts
• These scores include predicting which customers will engage via email vs. phone, customer propensity to buy tickets, probability of renewing season tickets, purchase from XFL Shop, as well as other positive consumer activities
• Responsible for all stages of analytics project life cycle: developing project plan and timeline, defining project scope and deliverables, implementing analysis, and delivering results
• Conduct analysis to help XFL create customer scoring systems to predict consumer behaviors and create deliverables in a clear and concise manner 

 What you will bring: 

 Bachelor’s Degree in Mathematics, Statistics, Computer Science or another quantitative field preferred or equivalent experience

• 3-5 years of experience in a CRM / Data Analytics environment
• Salesforce.com Administrator certification required
• Minimum 2 years of experience as a Salesforce Administrator
• Sports & Entertainment, Travel, Leisure, or Gaming industry experience preferred 
• Experience with Ticketmaster/Archtics, Salesforce, Alida or Tableau preferred 
• Strong technical and analytical skills with competencies in full end-to-end analytical practices, from querying data and creating predictive models to designing dashboards and presenting results to internal stakeholders
• Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for the sports industry
• A clear passion for data and analytics and how they can be used to produce better business results and more effective sales strategies
• Ability to work well with multiple stakeholders across the company, agency and client organizations to support business objectives for ticket and merchandise sales, marketing and overall fan experience
• Ability to prioritize and handle multiple assignments while maintaining commitment to deadlines 
• Strong knowledge of regression analysis and other statistical tools/techniques required
• Previous experience working with large data sets
• Previous experience with SQL and data visualization tools (Alida and Tableau preferred)
• High proficiency with Microsoft Excel
• Direct experience in creating and deploying workflow automation
• Aptitude for influencing decisions using analytics
• Demonstrated experience with Salesforce platforms and experience using database information to direct and analyze campaign results
• Experience with Google Cloud Platform, Google Analytics, Looker, and other Google products a plus

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details 

• Please note, the location of this role is flexible.
• Primarily works in a remote office but may include attending select games and events in XFL team markets.
• Prolonged periods of sitting at a desk and working on a computer.
• Minimal Travel (<10% travel). 
• Must be able to lift 15 pounds at times.

Equal Employment Opportunity Statement

The XFL maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.