What You’ll Do
1. Lead a Culture of Experimentation
Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor.
Define success metrics for feature launches, campaigns, and guest engagement initiatives.
Embed experimentation frameworks into both marketing and product development cycles.
2. Elevate Product Analytics
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap.
Identify friction points and growth opportunities across app, web, and online ordering experiences.
Conduct post-launch analyses to evaluate feature success and guide future iterations.
3. Analyze and Optimize Campaign & Loyalty Performance
Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value.
Conduct control group and lift analyses to measure impact across channels and audiences.
Recommend optimization strategies for targeting, offers, and personalization based on test results.
4. Strengthen Data Infrastructure & Collaboration
Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems.
Automate dashboards and standardize KPIs for a unified view of digital performance.
Partner cross-functionally to align data insights with business, product, and marketing goals.
5. Communicate Insights that Drive Action
Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
Influence decisions across Marketing, Product, and Leadership through data storytelling.
Act as a trusted advisor on experimentation, performance management, and digital optimization.

What We’re Looking For
Education
Bachelor’s degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.
Experience
4+ years of data analysis experience using SQL, R, Python, or similar tools.
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining.
Proven success designing, executing, and analyzing A/B tests and growth experiments.
Experience translating behavioral and loyalty insights into product roadmap recommendations.
Skills & Strengths
Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
Strong understanding of product, marketing, and loyalty performance metrics.
Ability to connect quantitative insights to guest experiences and business outcomes.
Excellent communication and data storytelling skills.
Collaborative, curious, and self-starter mindset.
Passion for food, hospitality, and delivering experiences that make guests smile.

Growth Analyst, Digital Product & CRM

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