The Director of Business Intelligence provides strategic leadership for data analytics, business intelligence, and innovation initiatives within Razorback Athletics, with a primary focus on external and revenue-generating operations, including ticketing, fundraising, marketing, licensing, merchandising, corporate partnerships, and concessions. The Director serves as the department's analytics lead, integrating fan, donor, and commercial data to identify revenue opportunities, improve business performance, and support strategic decision-making. This position develops and executes department-wide analytics strategies, establishes performance measures and reporting frameworks, and identifies opportunities to leverage emerging technologies, automation, and advanced analytics to improve organizational effectiveness.

This position reports to the Senior Associate Athletic Director for Marketing & Business Development and works collaboratively with the Senior Associate Athletic Director/CFO, Senior Deputy Athletic Director for Resource Generation, and other department leaders to support strategic, operational, and revenue-generating initiatives.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Qualifications:

Minimum Qualifications:

Bachelor's degree in Data Analytics, Business Administration, Information Systems, Computer Science, Statistics, Mathematics, or a related field
At least 3 years of progressive experience in data analytics, business intelligence, data management, or a closely related data-focused field
Demonstrated professional experience utilizing business intelligence and data visualization platforms such as Power BI, Tableau, Qlik, or similar tools
Demonstrated experience developing, monitoring, and reporting organizational KPIs, performance metrics, dashboards, or other business intelligence measures
Demonstrated experience using SQL or comparable data-querying tools to extract, analyze, and interpret data from multiple sources

Preferred Qualifications:

Master's degree in Business Administration (MBA), Data Analytics, Information Systems, or a related field
At least 5 years of progressive experience in analytics, business intelligence, data management, or strategic planning
Experience in collegiate or professional athletics, entertainment, ticketing, fundraising, hospitality, or another consumer-focused revenue environment
Experience developing pricing, demand forecasting, propensity, lead-scoring, or other predictive models supporting revenue generation
Experience working with ticketing, fundraising/donor, CRM, digital marketing, point-of-sale, or other consumer revenue data systems

Knowledge, Skills, & Abilities:

Ability to lead enterprise analytics initiatives and implement data-driven strategies that support organizational and revenue objectives
Knowledge of SQL, data warehousing, ETL processes, database structures, and data visualization principles
Knowledge of revenue-generating data environments, including ticketing, donor systems, CRM, digital marketing, point-of-sale, and multimedia rights reporting.
Knowledge of pricing, demand forecasting, propensity modeling, lead scoring, and predictive analytics in ticketing, fundraising, or comparable consumer revenue environments
Skill in leveraging artificial intelligence, machine learning, predictive analytics, and automation to improve processes, forecasting, and organizational decision-making
Skill in leadership, communication, presentations, stakeholder management, and collaboration across functional areas
Ability to lead enterprise analytics initiatives and implement data-driven strategies that support organizational and revenue objectives
Ability to manage complex projects, competing priorities, and organizational change while meeting established objectives and deadlines
Ability to think strategically, solve complex problems, exercise sound judgment, and identify opportunities for organizational improvement

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights. Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Director of Business Intelligence

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