Data Analyst

About The Company

Humana Inc. is a leading healthcare company dedicated to making it easier for individuals to achieve their best health. Through its comprehensive insurance and healthcare services, including Humana insurance and CenterWell healthcare services, the organization focuses on delivering high-quality care tailored to meet the diverse needs of its members. With a commitment to innovation and community well-being, Humana serves millions of Americans across Medicare, Medicaid, families, individuals, military personnel, and broader communities. The company's mission is to improve health outcomes and enhance the quality of life through personalized, accessible, and efficient healthcare solutions.

About The Role

As a Lead, Database Marketing at Humana, you will play a pivotal role in leveraging data analytics and marketing automation to shape and optimize audience segmentation strategies. Your expertise will inform targeted marketing campaigns by developing sophisticated audience profiles and ensuring seamless integration across various platforms, primarily utilizing Adobe Experience Platform (AEP). This role involves leading platform configuration, managing complex data initiatives, and collaborating closely with marketing, IT, and other stakeholders to enhance campaign effectiveness. The ideal candidate is passionate about data-driven marketing, possesses strong technical skills, and enjoys translating insights into strategic actions that drive business growth and improve customer experiences.

Qualifications

• Bachelor’s Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field, or 8+ years of experience in audience segmentation.
• 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
• Proficiency in designing, building, and maintaining advanced audience segments within Adobe Experience Platform (AEP).
• Experience with audience strategies using AEP segmentation, profile data modeling, and identity resolution.
• Strong SQL skills and familiarity with relational databases.
• Ability to troubleshoot segmentation issues and validate audience accuracy.
• Excellent documentation skills for requirements, tutorials, and instructions.
• Proven ability to lead complex data initiatives and manage multiple priorities independently.
• Passion for enhancing consumer experiences through data-driven marketing.
• Strong communication and collaboration skills with a "one team" mindset.

Responsibilities

• Own the development, management, and ongoing optimization of audience segments using Adobe Experience Platform (AEP).
• Design and implement scalable processes and best practices for audience development and marketing automation.
• Lead platform configuration, integration efforts, and ensure seamless connectivity across various systems and data sources.
• Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and insights based on historical data.
• Collaborate with IT and business stakeholders to oversee campaign data acquisition, extraction, testing, and validation across proprietary and industry-standard platforms.
• Continuously evaluate and improve operational processes to enhance efficiency, usability, and campaign performance.
• Manage the transition of campaigns from legacy platforms such as Unica and Adobe Campaign to Adobe Experience Platform, ensuring data integrity and continuity.
• Validate audience outputs, troubleshoot segmentation issues, and ensure high-quality data for marketing activation.
• Develop automation workflows and strategies supporting personalized customer journeys and targeted marketing efforts.

Benefits

• Competitive salary ranging from $115,200 to $158,400 annually, commensurate with experience and location.
• Eligibility for bonus incentives based on individual and company performance.
• Comprehensive benefits package including medical, dental, and vision coverage.
• Retirement savings plan with 401(k) options.
• Paid time off, holidays, and paid parental and caregiver leave.
• Short-term and long-term disability insurance, life insurance, and wellness programs.
• Opportunities for professional development and career growth within a supportive environment.

Equal Opportunity

Humana is committed to creating a diverse and inclusive workplace. It is the policy of Humana not to discriminate against any employee or applicant based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. The organization actively promotes affirmative action in employment practices and ensures all employment decisions are made solely based on valid job requirements. Humana complies with all applicable federal civil rights laws and provides free language interpreter services. We strive to foster an equitable environment where everyone can thrive and contribute to our mission of improving health outcomes for all.