CRM Analyst

CRM Analyst – Contract – Orlando, FL – $35.00- $40.00/hr.

• The final salary or hourly wage, as applicable, paid to each candidate/applicant for this position is ultimately dependent on a variety of factors, including, but not limited to, the candidate’s/applicant’s qualifications, skills, and level of experience as well as the geographical location of the position.
• The end client is unable to sponsor or transfer visas for this position; all parties authorized to work in the US without sponsorship are encouraged to apply.

Our client is seeking a CRM Analyst in Orlando, FL.

Role Description

• • This role is the day to day reporting and dashboard resource for the function. It partners with marketing, brand, and club stakeholders to answer performance questions, maintain the reporting they rely on, and make campaign and channel data usable for decisions. It is the first point of contact when a stakeholder needs a number, a dashboard, or an explanation of what a number means.
• The role also grows into the team's subject matter resource for our marketing attribution platform and for the AI tooling being adopted across the department. That means learning the platform deeply, documenting how we use it, supporting analysts and stakeholders, and driving adoption so the investment is used rather than shelved.

• Key responsibilities
• Reporting and dashboards
• • Build and maintain dashboards and recurring reporting that marketing, brand, and club stakeholders rely on.
• • Answer ad hoc reporting and data questions, including pulling, checking, and explaining campaign and channel performance.
• • Maintain reporting accuracy and consistency, and flag data quality issues before they reach stakeholders.
• Platform enablement and adoption
• • Serve as the team resource for our marketing attribution platform: platform knowledge, documentation, and first line support for questions from analysts and stakeholders.
• • Run enablement sessions and build documentation so the wider team can use the platform independently.
• • Partner with the platform vendor and internal teams on configuration, new features, and issue resolution.
• AI tooling and automation
• • Support adoption of AI tooling across the team, testing agents and prompts built by the growth and AI group.
• • Apply automation to recurring reporting work to reduce manual effort and turnaround time.
• • Share what works and what does not, so the team applies these tools with judgment rather than by default.
• Campaign measurement support
• • Support campaign and channel measurement, including data quality checks and preparing results for readouts.
• • Assist with test setup and reporting, including holdout and lift measurement as the team's testing program matures.
• Cross functional collaboration
• • Partner with marketing, brand, and data teams to support reporting, analysis, and optimization.
• • Communicate findings clearly to both technical and non technical stakeholders.
• • Contribute to improving how the team builds and delivers reporting.

Skills & Requirements

• • Bachelor's degree in Marketing, Analytics, Business, Statistics, Economics, Computer Science, or a related field.
• • Two or more years of experience in reporting, marketing analytics, digital analytics, or a related field.
• • Demonstrated experience building and maintaining dashboards and recurring reporting for business stakeholders.
• • Experience working with marketing and web platform data, such as Google Analytics, Google Ads, Meta Ads Manager, or an email service provider.
• • Understanding of digital marketing channels and performance measurement concepts.
• • Strong communication and organizational skills, including the ability to explain a number to a non technical audience.
• • Power BI or a comparable data visualization platform
• • Excel and PowerPoint
• • Working knowledge of SQL, with the ability and willingness to develop intermediate proficiency. Development support is provided.
• • Familiarity with a cloud data warehouse such as Snowflake.
• • Familiarity with marketing attribution concepts, including multi touch attribution.
• • Exposure to incrementality testing, holdout design, or A/B testing methodology.
• • Experience supporting platform rollouts, enablement, or documentation.
• • Familiarity with AI tools or automation workflows used in analytics or reporting.

Benefits/Other Compensation

This position is a contract role where Hays offers you the opportunity to enroll in full medical benefits, dental benefits, vision benefits, 401K and Life Insurance ($20,000 benefit).

Why Hays?

You will be working with a professional recruiter who has intimate knowledge of the industry and market trends. Your Hays recruiter will lead you through a thorough screening process in order to understand your skills, experience, needs, and drivers. You will also get support on resume writing, interview tips, and career planning, so when there’s a position you really want, you’re fully prepared to get it.

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Hays is committed to building a thriving culture of diversity that embraces people with different backgrounds, perspectives, and experiences. We believe that the more inclusive we are, the better we serve our candidates, clients, and employees. We are an equal employment opportunity employer, and we comply with all applicable laws prohibiting discrimination based on race, color, creed, sex (including pregnancy, sexual orientation, or gender identity), age, national origin or ancestry, physical or mental disability, veteran status, marital status, genetic information, HIV-positive status, as well as any other characteristic protected by federal, state, or local law. One of Hays’ guiding principles is ‘do the right thing’. We also believe that actions speak louder than words. In that regard, we train our staff on ensuring inclusivity throughout the entire recruitment process and counsel our clients on these principles. If you have any questions about Hays or any of our processes, please contact us.

In accordance with applicable federal, state, and local law protecting qualified individuals with known disabilities, Hays will attempt to reasonably accommodate those individuals unless doing so would create an undue hardship on the company. Any qualified applicant or consultant with a disability who requires an accommodation in order to perform the essential functions of the job should call or text 813.336.5570.

Drug testing may be required; please contact a recruiter for more information.