Audience Insights & Measurement Analyst

• Location: Chicago, IL
• Work Arrangement: Onsite 5 days per week
• Address: 130 E Randolph St, Suite 400, Chicago, IL 60601
• Alternative Location: 1515 Broadway, New York City, NY
• Hours: 9:00 AM to 6:00 PM

• Job Description
• Support audience insights and measurement initiatives in support of the ad sales team.
• Must have experience with Nielsen nPower and Ad Intel.
• Pull and analyze audience measurement data and interpret findings to identify meaningful trends and insights.
• Craft narratives that connect audience and measurement insights to strategic business outcomes.
• Share strategic findings based on the story within the data.
• Learn and incorporate additional tools, platforms, and data sources as needed.
• Demonstrate a proactive approach to personal learning and development.
• Work within a media, publisher, advertising, or entertainment environment.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
• Minimum 2 years of experience in a data, media, or marketing analytics role, ideally within a media or publisher environment.
• Prior entertainment, media, or advertising-related experience is required.
• Experience with Nielsen nPower and Ad Intel is required.
• Advanced Excel proficiency.
• Advanced PowerPoint proficiency.
• Proven ability to interpret data, identify trends, and distill findings into strategic recommendations.
• Strong storytelling mindset with the ability to craft narratives that connect insights to actionable business outcomes.
• Ability and willingness to learn additional tools, platforms, and data sources.
• Experience with ComScore, MRI, VideoAmp, and iSpot is desired but not required.

• Pay Rate: $42.78 to $47.77/hr.
• Requisition ID: VIAJP00001561