Fission Labs

Salesforce Marketing Cloud and Data 360 Platform Specialist

Contract · Remote · USA

Posted Sep 7, 2026

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We are seeking a highly skilled Senior Salesforce Marketing Cloud (SFMC) & Data Cloud Specialist to bridge the gap between advanced marketing automation and complex data engineering. In this role, you will be the technical cornerstone of our MarTech stack, responsible for designing, building, and optimizing data-driven customer journeys.
You will lead the integration of Salesforce Marketing Cloud with our broader enterprise architecture, leveraging Salesforce Data Cloud (Data 360) to create unified customer profiles and activate hyper-personalized experiences. The ideal candidate is a hands-on technical leader who thrives in complex data environments and writes flawless SQL, AMPScript, and SSJS.
Key Responsibilities
Marketing Automation & Architecture: Design, build, and deploy complex, data-driven marketing campaigns using Automation Studio, Journey Builder, and Cloud Pages.
Data Engineering & ETL: Architect robust data pipelines, utilizing advanced SQL and ETL design principles to ensure high data quality and seamless flow into Marketing Cloud.
Data Cloud Implementation: Lead our Salesforce Data Cloud (Data 360) initiatives, mapping Data Stream architectures, managing Identity Resolution, and building Unified Profiles and Calculated Insights.
Custom Development: Write and maintain scalable AMPScript and Server-Side JavaScript (SSJS) for dynamic content and custom application logic.
Ecosystem Integration: Manage API integrations (REST/SOAP) and maintain the structural health of Marketing Cloud Connect within the broader Salesforce CRM ecosystem.
Cross-Functional Collaboration: Partner with marketing strategists, CRM admins, and DevOps teams to translate business requirements into highly scalable technical solutions.
Required Qualifications (Must Haves)
Experience Requirements
7+ years of proven, hands-on experience working deeply within Salesforce Marketing Cloud (SFMC).
2 to 3 years of hands-on experience implementing and managing Salesforce Data Cloud / Data 360.
Certifications (Proven Skills)
Active Salesforce Marketing Cloud Certifications (Marketing Cloud Consultant and/or Marketing Cloud Developer preferred) to validate deep technical proficiency.
Active Salesforce Data Cloud Consultant certification.
Core Marketing Cloud Skills
Deep expertise in Automation Studio and Journey Builder.
Mastery of Contact Builder and complex Data Extension architecture.
Extensive hands-on coding experience with AMPScript and SSJS (Server-Side JavaScript).
Proven ability to design and deploy custom Cloud Pages.
Data Engineering Skills
Expert-level proficiency in Advanced SQL.
Strong background in Data Modeling and custom ETL Design.
Experience building and troubleshooting complex API Integrations.
Demonstrated focus on strict Data Quality Management and governance.
Salesforce Ecosystem Skills
Solid understanding of core Salesforce CRM fundamentals.
Experience configuring and optimizing Marketing Cloud Connect.
Proficient with REST/SOAP APIs within the Salesforce ecosystem.
Knowledge of Installed Packages & Authentication protocols.
Data Cloud / Data 360 Skills
Hands-on experience configuring Data Streams, DLOs (Data Lake Objects), and DMOs (Data Model Objects).
Deep understanding of Identity Resolution and constructing Unified Profiles.
Ability to build Calculated Insights and execute advanced Segmentation.
Expertise in Audience Activation and overall Customer 360 Architecture.
Preferred Qualifications (Nice to Haves)
Salesforce Experience
Broader, deeper Core Salesforce experience (Sales Cloud, Service Cloud, etc. administration or development) is a strong plus.
DevOps & Architecture Skills
Experience managing multi-org architectures and multi-BU (Business Unit) deployments.
Proven environment promotion strategy and agile delivery frameworks.
Strong ability to produce clear, scalable Marketing Cloud Technical documentation.
Emerging AI & Modern Development Skills
Familiarity with MCP (Marketing Cloud Personalization).
Experience utilizing GitHub & Copilot for version control and development efficiency.
Comfortable with Claude/OpenAI-assisted development workflows.
Knowledge of modern, metadata-driven development workflows.