Marketing Analyst

About The Company

Aristocrat Interactive is a leading entity within Aristocrat Leisure Limited (ASX: ALL), established in 2024 through the strategic integration of Anaxi and NeoGames businesses, including Aspire Global, BtoBet, and Pariplay. As a regulated online Real Money Gaming (RMG) operator, the company specializes in delivering innovative content and technology solutions across various online platforms such as iLottery, iGaming, and Online Sports Betting (OSB). Aristocrat Interactive stands out as an industry leader, offering a comprehensive suite of services that encompass proprietary technology platforms, engaging content, and value-added solutions designed to enhance the online gaming experience.

Aristocrat Leisure Limited is a globally recognized gaming content creation company, renowned for its cutting-edge casino games, mobile gaming, and online real money games that entertain millions of players daily. Headquartered in Sydney, Australia, Aristocrat operates through three main divisions: Aristocrat Gaming (land-based gaming), Product Madness (social casino), and Aristocrat Interactive (online RMG). With a dedicated team of over 8,500 professionals worldwide, the company is driven by its core mission to bring joy to life through the power of play, emphasizing innovation, integrity, and excellence in gaming entertainment.

Our core values include a focus on the player experience, unleashing talent, collective brilliance, and conducting good business as a responsible corporate citizen. We foster a dynamic and inclusive work environment, committed to delivering exceptional gaming experiences while adhering to the highest standards of regulatory compliance and social responsibility.

About The Role

The primary responsibility of this role is to develop, enhance, and maintain a robust business intelligence platform that supports the company's analytics and reporting needs. The successful candidate will work closely with business and operations teams from initial project scoping through to delivery, managing multiple projects simultaneously. This role involves designing and implementing reporting solutions, creating comprehensive documentation, and performing light application updates to facilitate analytical capabilities.

The key deliverables include developing company-wide dashboards, reports, and custom analysis tools that enable data-driven decision-making. Your work will streamline reporting processes, enable the generation of actionable insights, and support strategic initiatives across marketing, operations, and overall business growth. You will also contribute to industry monitoring efforts, benchmarking performance, and providing insights into market trends, thereby empowering leadership to make informed decisions.

This role offers an opportunity to be part of a forward-thinking organization committed to innovation and excellence in the gaming industry. You will engage with cross-functional teams, participate in training and conferences, and coordinate projects with external vendors as required, ensuring that analytical solutions align with business objectives and regulatory standards.

Qualifications

• 3+ years of experience in Marketing Analytics or Business Analytics, with a focus on strategy, operations, and data analysis
• Bachelor's degree or equivalent in Business, Marketing, Economics, or related field
• Proficiency in SQL Server Reporting Services (SSRS) and writing complex SQL queries
• Advanced skills in Excel, including Power Pivot, Power View, Power Query, Pivot Tables, and Lookups
• Experience in gathering and documenting client requirements, both internal and external
• Ability to analyze complex datasets and translate findings into actionable insights
• Strong attention to detail, data integrity, and validation skills
• Experience with Power BI reporting tools
• Ability to quickly learn and master new data sets and analytical tools
• Excellent written and verbal communication skills
• Strong problem-solving and critical-thinking abilities
• Motivated team player with the ability to work independently and manage multiple priorities
• Gaming industry experience is preferred but not mandatory

Responsibilities

• Analyze complex datasets extracted via SQL to generate actionable insights supporting digital initiatives
• Benchmark performance across multiple channels and platforms, providing strategic recommendations for growth
• Evaluate CRM bonus campaign performance and recommend strategies for future campaigns
• Monitor industry trends and prepare reports to keep management informed of market innovations
• Gather and elicit analytical and reporting requirements from stakeholders, ensuring delivery aligns with business needs
• Participate in meetings with internal teams and external vendors to coordinate project requirements and updates
• Attend training sessions and industry conferences to enhance technical skills and industry knowledge
• Support the development of dashboards, reports, and analytical tools to facilitate decision-making
• Perform light application updates and documentation to support ongoing analytics initiatives
• Ensure data quality, integrity, and validation across all reporting outputs

Benefits

• Competitive salary range of $73,500 to $136,500 per year, based on experience and qualifications
• Comprehensive health, dental, and vision insurance coverage
• Paid time off and holidays
• 401(k) plan with employer matching contributions
• Opportunities for professional development through training and conferences
• Inclusive and collaborative work environment
• Participation in innovative projects within a regulated and responsible gaming industry

Equal Opportunity

Aristocrat Interactive is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, disability, national origin, or any other protected characteristic. We believe that diversity drives innovation and excellence, and we strive to create a welcoming environment for all