Marketing Analyst II | Full-Time | Acrisure Arena

Overview

We are seeking a detail-oriented Marketing Analyst II to manage customer data and support email, CRM, ticketing, and sales campaigns. This role will utilize Salesforce Marketing Cloud, Pylitix, and Ticketmaster to build campaigns and journeys, manage and segment audiences, maintain database integrity, and produce reports and insights. The position will support Marketing, Ticketing, and Sales initiatives while using data to drive engagement, revenue, ticket sales, and customer retention.

This role will pay an annual salary of $70,500 - $75,000. 

Benefits for full-time roles: health, dental, and vision insurance; a 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until December 31, 2026.

Responsibilities

Campaign Development & Execution

• Plan, design, and execute email and CRM campaigns with deployment via database, SMS, and app messaging, aligned with marketing directives, sales, and business objectives
• Develop campaign timelines, messaging strategies, and audience segmentation based on provided guidelines, working in conjunction with box office, sales, marketing & OVG corporate premium sales teams
• Create content for emails and landing pages based on predefined content blocks or HTML codes
• Build and test campaigns in Salesforce Marketing Cloud using templates and predefined workflows, including custom automations and journeys
• Monitor A/B test results and implement learnings into future campaigns

Database Management

• Manage data accuracy, consistency, and integrity within Salesforce Marketing Cloud
• Maintain accurate campaign records and documentation for reporting purposes
• Maintain and update customer segmentations and account and ticket records for purchasing trends
• Monitor automations' and journeys' performance, understanding how they were built and being able to identify the cause of functional issues

Analytics & Reporting

• Track campaign performance metrics (open rates, click-through rates, conversions, unsubscribe rates, etc.)
• Providing campaign reports and present findings for Ticketing, Marketings, Sales, Finance, and Leadership
• Identify trends and provide recommendations for campaign optimization
• Track ticket sales, attendance, revenue, customer activity, and other key metrics

Campaign Coordination

• Collaborate with creative, sales, content, and product teams to ensure campaigns meet brand standards
• Manage campaign calendars and ensure timely execution of scheduled sends
• Maintain organized campaign files and asset libraries

System Support & Compliance

• Ensure all campaigns comply with CAN-SPAM, GDPR, and other email regulations
• Follow established brand guidelines and campaign directives
• Troubleshoot basic system and data issues and work with ticketing system vendors and internal IT teams when issues arise
• Assist with testing system upgrades, new functionality, and integration.

Process & Data Integrity

• Develop and maintain standard operating procedures for database processes
• Establish quality-control procedures to minimize data errors
• Monitor database processes and identify opportunities for greater efficiency and automation
• Other duties as assigned

Qualifications

• 2+ years of experience in email marketing or CRM campaign management
• Proficiency with Salesforce Marketing Cloud, Pylitix, or a similar marketing automation platform
• Strong organizational and project management skills
• Excellent written communication and attention to detail
• Ability to follow instructions precisely and meet strict deadlines
• Salesforce Marketing Cloud expertise
• Campaign management and execution
• Data analysis and interpretation
• Strong attention to detail
• Strong problem-solving ability
• Excellent time management skills
• Strong communication skills (written and verbal)
• Ability to work independently and in teams
• Ability to work flexible hours, including evenings, weekends, and holidays.
• Schedule will vary based on the team's games, events, and marketing calendar and may include weekday office hours, evenings, weekends, holidays, home game days, and special events.

Preferred Qualifications

• Certification in Salesforce Marketing Cloud or related platforms
• Familiarity with HTML/CSS (basic level)
• Familiarity with SQL (basic level)
• Familiarity with JavaScript (basic level)
• Experience with marketing analytics tools or dashboards
• Knowledge of database management and data hygiene practices
• Background in customer service or client-facing roles