Director of Business Intelligence

Director of Business Intelligence (FTE)

Location: Phoenix, AZ – 426 N 44th Street

Schedule: 4 days onsite, Fridays remote

Reports To: CFO

Description

We are building a modern, data-driven organization with a strong focus on performance visibility, analytics, and decision support.

Position Summary

• The Director of Business Intelligence owns the company’s analytical capabilities and is responsible for generating insights that drive decision-making across the organization.
• This role goes beyond reporting. It focuses on understanding the business, identifying what matters, and translating data into clear, actionable recommendations—delivered in a visually compelling and intuitive format.
• A key area of focus for this role is marketing performance and demand generation, including understanding the effectiveness of spend, funnel conversion, and return on investment.
• This role also plays a key part in advancing the company’s use of AI and advanced analytics to accelerate insight generation, improve decision-making, and enhance how the business understands performance.

Key ResponsibilitiesInsights & Decision Support

• Own the development of insights that inform strategic and operational decisions
• Identify key drivers of performance across revenue, margin, marketing, and operations
• Proactively surface trends, risks, and opportunities
• Develop new frameworks and approaches to analyze the business
• Translate data into clear, actionable recommendations

Marketing Analytics & Performance

• Own analysis of marketing effectiveness across channels
• Evaluate and improve key metrics including CPL, ROAS, and funnel conversion rates
• Identify opportunities to optimize marketing spend and improve demand generation efficiency
• Partner with marketing and leadership to guide allocation decisions and strategy
• Develop frameworks to measure and compare performance across markets, channels, and time

Business Intelligence & Analytics

• Own the company’s analytical environment, focused on enabling insight generation
• Ensure data is structured to support flexible, meaningful analysis
• Continuously refine metrics and definitions to better reflect business performance
• Ensure alignment across teams on key performance indicators

Visual Storytelling & Executive Communication

• Own the preparation of executive-level insights and presentations
• Present analyses in a clear, structured, and visually compelling manner
• Design dashboards and materials that highlight key takeaways, not just data
• Ensure outputs are intuitive, easy to interpret, and focused on decision-making
• Translate complex analyses into concise, executive-ready narratives

FP&A Partnership

• Partner with finance to support budgeting, forecasting, and performance analysis
• Provide deep analytical support on variances, trends, and key initiatives
• Connect operational metrics to financial outcomes
• Support scenario analysis and decision modeling

Power BI & Data Modeling

• Own the Power BI environment, including data models, measures, and performance optimization
• Design scalable data models that enable advanced analysis
• Develop advanced DAX calculations and analytical logic
• Ensure dashboards are performant, user-friendly, and visually effective

Excel & Advanced Analytics

• Own complex financial and operational modeling in Excel
• Build flexible, driver-based models to support analysis and planning
• Integrate Excel-based insights into broader analytics and reporting

Cross-Functional Partnership

• Work closely with finance, marketing, operations, and leadership teams
• Support business leaders in understanding performance and making decisions
• Align data, analysis, and business strategy

Process Improvement & Data Strategy

• Own the evolution of the company’s analytics capabilities
• Identify opportunities to improve how the business measures performance
• Drive automation and reduce reliance on manual reporting
• Help shape long-term data and analytics strategy

AI & Advanced Analytics

• Own the evaluation and application of AI tools to enhance analytics and decision support
• Leverage AI to accelerate data analysis, identify patterns, and surface insights
• Integrate AI capabilities into reporting workflows and analytical processes
• Identify opportunities to automate insight generation and reduce manual analysis
• Stay current on emerging AI tools and apply them pragmatically to business problems

Qualifications Education

Bachelor’s degree in Finance, Accounting, Data Analytics, or related field

Experience

• 7–10+ years in business intelligence, FP&A, or analytics
• Strong experience with marketing analytics and performance measurement
• Strong experience with Power BI in a professional environment
• Experience supporting executive-level decision-making
• Experience in multi-entity or multi-location businesses preferred

Skills & Capabilities

• Advanced expertise in Power BI (data modeling, DAX, performance optimization)
• Advanced Excel skills (modeling, analysis, dynamic reporting)
• Strong understanding of marketing performance metrics and funnel analytics
• Strong financial acumen and understanding of business drivers
• Ability to synthesize complex data into clear insights
• Strong presentation and data visualization skills
• Ability to communicate insights in a clear, concise, and visually compelling way
• Experience leveraging AI tools to support analytics, modeling, or reporting workflows
• Strong understanding of how AI can be applied to business intelligence and decision-making
• High level of intellectual curiosity and problem-solving ability

What Success Looks Like

• Clear visibility into marketing performance and ROI across channels
• Improved efficiency of marketing spend and demand generation
• Insights that meaningfully influence business and investment decisions
• Executive-ready materials that are intuitive, concise, and visually effective
• Strong partnership with finance, marketing, and operating leaders
• Continuous improvement in how the business understands and evaluates performance

Skills: microsoft power bi,advanced excel skills,intelligence,modeling,fp&a,clear,business intelligence,analytics,advanced,dax,ai,reporting