Data Analyst, Marketing

About The Company

Launch Potato is a profitable digital media company that reaches over 30 million monthly visitors through its portfolio of brands including FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our primary mission is to connect consumers with leading brands worldwide through data-driven content and innovative technology solutions. Headquartered in South Florida, our remote-first team spans over 15 countries, fostering a diverse and inclusive culture that emphasizes speed, ownership, and measurable impact. We are committed to high-growth, high-performance standards, providing an environment where talented professionals can accelerate their careers by owning outcomes, moving quickly, and making a tangible difference in the digital marketing landscape.

About The Role

We are seeking a highly skilled Lead Data Analyst, Marketing to join our team. In this pivotal role, you will own the reporting infrastructure that supports decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. Your responsibilities will include partnering closely with cross-functional teams such as Yield, Paid Media, and Account Management to uncover meaningful insights, conduct retrospective analyses, and challenge existing assumptions with data-driven evidence. This role is not just about building dashboards; it is about ensuring that the insights generated are actionable, understood, and integrated into strategic decisions. The ideal candidate will be proactive, curious, and deeply invested in understanding the nuances of performance marketing to help the company optimize its campaigns and revenue streams effectively.

Qualifications

• Minimum 7 years of experience in business intelligence or analytics, with direct exposure to performance or affiliate marketing.
• Expertise in SQL and proficiency in handling unstructured, complex data sources.
• Strong reporting ownership skills, with the ability to standardize and drive adoption of dashboards and reports.
• Advanced experience with LookML development or equivalent tools such as Power BI or Tableau.
• Deep business understanding, especially related to marketing performance metrics, campaign analysis, and revenue drivers.
• Ability to ask insightful questions, analyze messy data, and connect findings to business outcomes.
• Excellent communication skills, with the ability to translate technical insights into clear, actionable recommendations.
• Demonstrated proactive ownership and collaboration skills, with a focus on building trust with stakeholders.

Responsibilities

• Own and maintain the reporting infrastructure that supports decision-making across multiple verticals.
• Partner with business teams to understand their needs, challenges, and key performance levers.
• Audit existing reports and dashboards to identify discrepancies, redundancies, and areas for standardization.
• Develop and implement a roadmap for standardized, trusted data sources and reports.
• Architect complex models using LookML or equivalent tools, understanding downstream impacts and ensuring data integrity.
• Conduct retrospective analyses across campaigns, creatives, offers, seasonality, and CAC performance to uncover actionable insights.
• Engage with stakeholders regularly to educate, inform, and enhance data literacy within teams.
• Proactively identify potential issues or opportunities and present recommendations confidently.
• Collaborate closely with cross-functional teams to ensure data-driven decisions are supported by accurate and timely information.

Benefits

• Competitive base salary ranging from $120,000 to $150,000 per year, paid semi-monthly.
• Profit-sharing bonus structure.
• Comprehensive benefits package including health, dental, and vision insurance.
• Flexible remote work environment supporting work-life balance.
• Opportunities for professional growth and career advancement within a high-growth company.
• Inclusive and diverse company culture committed to equity and inclusion.

Equal Opportunity

Launch Potato is an equal employment opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected characteristic. We believe that a diverse team fosters innovation and drives our success, and we are dedicated to providing equal opportunities for all applicants and employees.