Customer Journey Analytics - BA

• Job Title: Customer Journey Analytics - BA
• Location: Dallas, TX (Onsite - Hybrid)
• Duration: Contract

• Role Summar
• yThe Customer Journey Analytics Business Analyst and Agile Scrum Master serve as a hybrid analytics and delivery leader responsible for translating business reporting needs into actionable requirements within Adobe Customer Journey Analytics while enabling Agile execution across analytics teams. This role supports the migration from Adobe Analytics to CJA by documenting reporting logic, validating component recreation, and ensuring alignment between business expectations and technical implementation. The role also facilitates Scrum events, removes impediments, shields teams from distractions, and drives iterative delivery of high-quality analytics products

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• Core Responsibiliti
• esTranslate business questions into CJA use cases, reporting components, segment logic, and calculated metri
• csAnalyze Adobe Analytics Workspace projects and identify components that require recreation in C
• JAValidate reporting outputs through side-by-side comparisons and support user acceptance testi
• ngMaintain migration documentation, mappings, definitions, and governance standar
• dsServe as the liaison between business, analytics, and technical implementation tea
• msFacilitate Agile ceremonies including sprint planning, daily standups, reviews, and retrospectiv
• esRemove blockers, improve team flow, and champion continuous improveme
• ntSupport prioritization, backlog refinement, release coordination, and stakeholder communicati

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• Top Skills Integrated into the R
• oleStrong requirements gathering and documentat
• ionExpertise in Adobe Analytics Workspace and CJA conce
• ptsAbility to interpret segments, calculated metrics, and reporting structu
• resUnderstanding of marketing channels, processing rules, and classificati
• onsDetail oriented validation and QA ski
• llsAbility to translate business questions into measurement definiti
• onsFacilitation of Scrum ceremon
• iesBacklog management and prioritizat
• ionImpediment removal and team supp
• ortEffective stakeholder communicat
• ionCoaching teams on Agile princip
• lesConflict resolution and team alignm
• entContinuous improvement mind
• setDelivery planning and transpare

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