Customer Data Strategist

WHO ARE WE LOOKING FOR?

We are seeking a client-facing Sr. Specialist to lead a strategic customer data and customer intelligence engagement for the B2B professional division of a global enterprise. This individual will partner with business, marketing, sales, customer experience, data, IT, and Digital Transformation leaders to define customer data priorities, establish future-state requirements, and develop a roadmap for customer data activation and growth.

The ideal candidate combines deep expertise in customer data strategy, marketing technology, CRM, and customer intelligence with strong consulting and stakeholder leadership skills. Success in this role requires the ability to guide executive discussions, facilitate cross-functional alignment, translate complex business needs into actionable requirements, and deliver strategic recommendations that support enterprise transformation initiatives.

WHAT YOU'LL DO:

• Reporting to our Delivery Operations Manager, as a Full-Time Specialist on our team, you will work remotely to drive discovery, requirements definition, stakeholder alignment, and strategic planning activities throughout a customer data transformation initiative. You will work closely with business and technology stakeholders to identify and prioritize high-value B2B customer and prospect use cases, assess existing customer data capabilities, and define requirements for a composable customer data platform environment that supports customer intelligence, segmentation, activation, and business growth.
• Working alongside architecture and technology teams, you will evaluate current-state systems, data sources, integrations, governance processes, and identity capabilities to develop a logical target-state customer data blueprint. You will provide recommendations on capability reuse, enhancement, or new development, while creating a prioritized implementation backlog, MVP approach, and phased roadmap that can be executed across the organization.

QUALIFICATIONS:

• 10+ years of experience in customer data strategy, customer intelligence, marketing technology, CRM, digital transformation, or management consulting
• Proven experience leading enterprise-scale strategy, discovery, requirements, roadmap, or transformation engagements
• Deep understanding of customer data platforms, cloud data environments, CRM ecosystems, and marketing technology solutions
• Experience translating business objectives and use cases into business, functional, data, and technology requirements
• Strong knowledge of identity resolution, customer matching, account matching, enrichment, deduplication, data quality, and data governance practices
• Experience working with B2B customer data structures, including account hierarchies, distributors, channel partners, contacts, prospects, and sales territories
• Strong executive communication, workshop facilitation, stakeholder management, and presentation skills
• Ability to influence and collaborate effectively across large, matrixed organizations
• Experience supporting Fortune 500 or global enterprise clients
• Experience with Hightouch or other composable, warehouse-native CDP platforms
• Familiarity with Snowflake, Salesforce, MCAE/Pardot, Braze, or comparable platforms
• Experience defining Customer 360, prospect intelligence, or customer identity strategies

RESPONSIBILITIES:

• Lead the overall client engagement, ensuring successful delivery of discovery, requirements, stakeholder alignment, and strategic recommendations
• Facilitate workshops and interviews with business, marketing, sales, customer experience, data, IT, and Digital Transformation stakeholders
• Identify and prioritize high-value B2B customer and prospect use cases
• Develop business, functional, and data requirements that support prioritized use cases
• Assess the current-state customer data ecosystem, including systems, data sources, integrations, data flows, and governance processes
• Evaluate enterprise identity and unique identifier capabilities and recommend approaches to support B2B customer data needs
• Define requirements for a composable CDP environment, including account hierarchies, channel partner structures, territory management, identity resolution, segmentation, and activation
• Define requirements related to enrichment, matching, deduplication, data quality, validation, and exception management
• Partner with data architecture stakeholders to create and validate a logical target-state customer data blueprint
• Recommend where capabilities should be reused, enhanced, or newly implemented
• Develop a prioritized backlog, MVP recommendation, and phased implementation roadmap
• Present findings and recommendations to executive sponsors and cross-functional leadership teams

WHAT WE OFFER:

Celebrated by Inc. 5000 for our rapid growth and award-winning workplace, Main Digital invites you to be a part of our collaborative and forward-thinking team. As a Certified Women-Owned Small Business, we champion diversity in tech. Our diverse teams combine management consulting expertise, innovative digital design, and advanced product engineering. Driven by our six core values, we lead in intelligent automation, platform technologies, and Agile methodologies to create unparalleled digital experiences. Join us as we empower people to create new possibilities through process and technology, reimagining the ways of work and enhancing experiences with digital transformation.

Ready to innovate? Explore a career offering competitive compensation, comprehensive benefits, and extensive development opportunities. Apply today and shape the future with us!

Main Digital is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, sexual orientation (including transgender status, gender identity or expression), pregnancy (including childbirth, lactation, and related medical conditions), reproductive health decisions, marital status, personal appearance, matriculation, political affiliation, credit information, employment status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, homeless status, or any other status protected by federal, state, or local laws.