CRM Segmentation Analyst

• Analyst, CRM Segmentation
• Hybrid in Orlando ( local Talent)
• GC or USC only
• Contract

Qualifications:

*This position is hybrid: 3 days in the Orlando office, 2 days WFH*

• • BA/BS in Information Technology, Database Marketing or related field; or equivalent experience
• • Expertise with Microsoft Office applications (Power BI, Excel, Power Point)
• • Strong organizational and time management skills
• • Strong communication and writing skills
• • Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases
• • Track record of working well in a variety of business situations
• • Ability to work effectively within a team in a fast-paced environment
• • Attention to detail and quality of work
• • Experience working with campaign orchestration technologies (Simon CDP preferred)
• • Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers
• • Experience mining and analyzing data to drive actionable insights and process improvements
• • Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools
• • 4+ years of experience delivering targeted audiences within a multi-channel organization
• • 4+ years of experience working with campaign orchestration technologies (Simon CDP preferred)
• • 4+ years of experience working with SQL or other reporting/query tools
• • 4+ years of experience with reporting tools such as Power BI or Tableau
• • 4+ years of experience working with Jira or equivalent project management tools
• Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

Responsibilities:

The Segmentation Analyst, will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform. The Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance. Success in this role requires a strong foundation in marketing concepts across digital, social, email, and call center channels. Attention to detail and a commitment to data security are critical, as you will be responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.

How You'll Shine:

• • Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference
• • Develop operational reports and dashboards to support the team’s performance goals, as well as to research data issues and inquiries
• • Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place
• • Carefully review and test the accuracy and quality of all data files prior to their delivery

• Based on the job description, this is essentially a Marketing Data / CRM Segmentation Analyst role focused on building and executing targeted marketing campaigns using customer data. The primary responsibility is ensuring the right audience receives the right message through the right channel. The role emphasizes audience segmentation, campaign execution, reporting, and data quality. The title aligns closely with data-driven marketing and customer analytics positions.
• What they're really looking for
• 40% Audience Segmentation & Campaign Execution
• Build targeted customer lists for marketing campaigns
• Use Simon CDP to create audience segments
• Support campaigns across:
• Email
• Direct Mail
• SMS
• Push Notifications
• Digital Ads
• Social Media
• Call Center campaigns
• 30% Data Analysis & Reporting
• Write SQL queries and extract data
• Build Power BI dashboards
• Analyze campaign performance
• Identify trends and actionable business insights
• Create recurring operational reports
• 20% Quality Assurance & Operations
• Validate audience lists before deployment
• QA campaign outputs and workflows
• Ensure data accuracy
• Maintain campaign calendars and delivery schedules
• Manage secure file transfers and archives
• 10% Project Coordination
• Work with marketing, analytics, and technology teams
• Track work through Jira
• Ensure campaigns launch on time
• Support process improvements
• Candidate Profile
• The ideal candidate is someone who has experience as:
• CRM Analyst
• Marketing Analyst
• Campaign Analyst
• Database Marketing Analyst
• Customer Data Platform (CDP) Analyst
• Marketing Operations Analyst
• Audience Segmentation Analyst
• Technical Skills They Care Most About
• Must-Haves
• SQL
• Power BI (or Tableau)
• Excel
• Marketing campaign analytics
• Audience segmentation
• Customer databases
• Jira
• Major Plus
• Simon CDP experience
• Salesforce Marketing Cloud
• Adobe Campaign
• Braze
• HubSpot
• Customer data platforms generally
• What Success Looks Like
• A successful person in this role would:
• Receive a request from marketing.
• Use Simon CDP and SQL to identify the target audience.
• Build and QA the audience file.
• Deliver it to email, SMS, digital ads, or direct mail teams.
• Build dashboards showing campaign results.
• Recommend improvements based on the data.