Category Insights Analyst (Open to New Graduates)

All About Wonderbrands

Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.

Our Next Gen Talent Program Vision and Mission:

Empowering the Next Generation to create future leaders

The Wonderbrands Next Gen Talent Program supports high‑potential recent graduates as they develop into the next generation of leaders. At Wonderbrands, we believe in home-grown talent and cultivating an entrepreneurial, innovative culture where curiosity, bold thinking, and continuous improvement are embedded in everything we do.

Come join us on our journey to become the world’s great baker!

What Wonderbrands Offers:

• We believe in Home Grown Talent, accelerated career growth with leadership training à Unleashing Your Potential
• Many of our team members who joined us through similar “new graduate” programs were able to accelerate their career growth and reach high levels in our organization within a few years of joining us
• Competitive compensation, health benefits, and a generous flexible medical/health spending account
• Employer matching pension program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - restaurants, gyms, shopping etc.

Summary

The Category Insights Analyst is responsible for transforming consumer, customer, market, and category data into actionable business insights that support growth, improve decision-making, and drive business performance.

This role plays an important part in helping the organization understand category trends, customer opportunities, pricing strategies, promotional effectiveness, and shelf optimization. Working closely with Sales, Marketing, Finance, and Revenue Growth Management teams, the successful candidate will analyze data, identify opportunities, and help translate insights into actions that create value for customers and consumers.

This is a Next Gen opportunity designed for individuals who are early in their careers and looking to build a strong foundation in commercial analytics, category management, and business strategy. We are looking for people with exceptional curiosity, critical thinking skills, and a passion for solving business problems. Prior industry experience is not required. Successful candidates will work alongside experienced leaders and subject matter experts who will provide mentorship, coaching, and hands-on development to help build a long-term career path.

Location: 1425 The Queensway, Etobicoke, Ontario

Primary Responsibilities Category Analysis & Storytelling

• Analyze shipment, consumption, retail, customer, and market data to identify trends, opportunities, and business insights.
• Transform complex data into clear, compelling stories and recommendations that support business decision-making.
• Partner with Sales, Marketing, Finance, and other stakeholders to ensure insights are incorporated into business plans and actions.
• Monitor category performance, market share, pricing, promotional activity, and distribution trends.
• Identify emerging consumer behaviors, unmet needs, and growth opportunities.

Pricing & Promotional Analysis

• Support the evaluation of pricing and promotional strategies to identify opportunities to improve business performance.
• Analyze promotional effectiveness, including frequency, depth, and return on investment.
• Assist with scenario analysis and business modeling to assess potential impacts of pricing and commercial decisions.
• Support initiatives that optimize revenue, profitability, and market competitiveness.

Customer & Category Support

• Support customer business reviews, annual planning processes, and sales presentations through data-driven insights and recommendations.
• Partner with Sales and Marketing teams to identify assortment opportunities, distribution gaps, and growth initiatives.
• Develop customer-specific analyses to support key retail partners.
• Conduct ad hoc analyses to answer important business questions and support strategic initiatives.

Planogram & Shelf Optimization

• Support the development and analysis of planograms to improve shelf productivity, assortment effectiveness, and product visibility.
• Evaluate shelf performance using sales, velocity, distribution, and space allocation metrics.
• Assist with assortment optimization, category reviews, seasonal transitions, and new product introductions.
• Identify opportunities to improve category performance through data-driven shelf and assortment recommendations.

Data Analysis & Reporting

• Develop and maintain recurring reports, dashboards, and performance scorecards.
• Analyze sales, shipment, retail scan, consumer panel, and customer data to assess business performance.
• Conduct root-cause analysis to understand performance drivers and identify actionable recommendations.
• Continuously seek opportunities to improve reporting processes, analytical capabilities, and business insights.

What We're Looking For

We are seeking individuals who enjoy solving problems, working with data, and finding opportunities hidden within complex information. If you are intellectually curious, highly analytical, and excited about learning, we encourage you to apply—even if your experience does not perfectly match every item listed below.

Required Qualifications

• Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Finance, Data Analytics, or a related field.
• Strong analytical and critical thinking skills with the ability to identify patterns, evaluate information, and draw logical conclusions.
• Demonstrated ability to work with data and translate findings into clear recommendations and actions.
• Strong problem-solving capabilities and intellectual curiosity.
• Excellent written, verbal, and presentation skills.
• Strong attention to detail and commitment to delivering high-quality work.
• Proficiency with Microsoft Excel and a willingness to learn new analytical tools and technologies.
• Ability to manage multiple priorities and work effectively in a collaborative environment.

Nice to Have

• Exposure to consumer packaged goods (CPG), retail, category management, sales, marketing, finance, or business analytics.
• Experience working with large datasets through academic projects, internships, co-op placements, research, case competitions, or previous employment.
• Familiarity with syndicated data sources such as NielsenIQ, Numerator, Circana, or retailer data.
• Exposure to Power BI, Tableau, or similar visualization tools.
• Exposure to planogram, assortment, or space management software.
• Knowledge of pricing, promotions, revenue growth management, or category management concepts.

Most importantly, we are looking for individuals who demonstrate learning agility, curiosity, strong reasoning skills, and a desire to grow their careers.

FGF Group Competencies:

Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.

• Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
• and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
• Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.

Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.

Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.

Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.

• Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
• Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
• Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.

Leadership Competencies

Inspire & Energize Team Members

• Continually inspires and develops Team Members and promote cross-functional collaboration.
• Supports, shared knowledge and experience with your Team through authentic conversations and development planning
• Communicates clear expectations
• Uses insight and knowledge to influence others
• Understands and acknowledge differences and modifies style to support unleashing potential
• Demonstrates patience and empathy, while listening

Create Winning Relationships

• Inspire enthusiasm & commitment by communicating a clear path to success
• Empowers others by delegating and providing support and opportunities for growth
• Identifies, raises and resolves conflict
• Builds trust and models the “Coach Approach”

Entrepreneurial Leadership

• Encourages informed risk-taking and supports learning from outcomes.
• Creates an environment where your team enjoys working hard while having fun
• Provides feedback to reinforce results

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

We affirm that our hiring process, including candidate screening, evaluation, and selection, does not involve the use of Artificial Intelligence (AI) or automated decision-making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.

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