Analytics Manager – Marketing and Media Optimization

This is a Fully Remote Job

About Our Client:

The organization operates within the legal sector, focusing on personal injury law and consumer rights. It serves millions of Americans by providing representation against large corporations, insurance companies, and defective product cases. Employing over 6,000 professionals nationwide, the organization emphasizes a mission centered on advocating for individuals.

About the Opportunity:

The ANALYTICS MANAGER – MARKETING AND MEDIA OPTIMIZATION role is designed to lead a team of data analysts in evaluating and improving marketing performance across various media channels. This position is responsible for developing models to assess media contributions, designing experiments to measure campaign impacts, and creating forecasting tools. The role directly supports strategic decisions on budget allocation and campaign effectiveness, contributing to the organization's overall marketing success.

Responsibilities:

• Guide data analysts focused on marketing performance, attribution, and optimization
• Develop and refine media mix models using various frameworks
• Conduct testing and experiment design to isolate campaign impacts
• Build and maintain automated ETL pipelines integrating diverse data sources
• Manage data intake, transformation, and validation for accurate reporting
• Develop forecasting models for key marketing metrics
• Create dashboards for insights communication to stakeholders
• Collaborate with Media and Finance teams on KPIs and campaign goals
• Monitor and iterate on data pipelines and model performance

Requirements:

• Bachelor’s Degree or equivalent in Data Science, Statistics, or Financial Management
• Minimum 2 years experience as a data analyst
• Minimum 2 years experience using Python, R-Studio, Sisense Cloud Data, PowerBI, and Tableau

Pay Range and Compensation Package:

• Salary Offered: $100,000 to $119,000 per year
• Telecommuting permitted

Benefits & Perks:

• Medical insurance
• Dental insurance
• 401(k) plan

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.