Sr Content Management Analyst

• Title: Sr Content Management Analyst
• Location: The role is 100% remote, but candidates need to be from an approved conversion State (Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming.)
• Duration: 5+ months
• Shift: M-F 8-5

Job Description:

• Audit existing marketing collateral to identify well-defined types that can be modeled in the content management system (CMS).
• Audit existing disclosure database for duplicates and inaccuracies and make updates to compile a single source of truth for deployable disclosures across platforms.
• Identify vanity URLs used in audited collateral and compile a database with campaign IDs and owners.
• Lead the structural architecture of content models that translate existing marketing tactics to personalized experiences for deployment in Salesforce Personalization Engine.
• Define and document models for development in AEM.
• Collaborate with Digital Strategy and Marketing teams to ensure content models support enterprise content strategy and style guidelines.
• Hiring Requirements:
• Bachelor’s degree in English, communications, journalism or equivalent.
• 5 years of experience in web content strategy, content management systems, and personalization.
• Web content management system platform experience.
• A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far.
• Initiative and the ability to self-start and self-lead.
• Top 3-4 Required Skills:
• Back end of system content modeling.
• Structured Content Exp.
• Nice to have Skills:
• Content Skima
• Years of Experience:
• 5 years of exp.
• What is this role’s main focus for the 1st 90 days?
• Content auditing and site migrations.
• Breakdown of Duties/Typical Day:
• Looking at content like it's data (PDF, Brochure) will need to audit and pull the content into a model and structure it by a type/categorize it. Build a database from different platforms and make it easy enough for a computer to be able to read.
• What does the training look like for this role?
• Hit the ground running with a content audit.
• Do you have screening questions?
• Tell me about a time you used structured content and how you applied it?