Senior Lead Analyst, Marketing Financial Strategy & Analytics

Title: Senior Lead Analyst, Marketing Financial Strategy & Analytics

Overview: An innovative industry leader is looking for a Senior Lead Analyst of Marketing Financial Strategy & Analytics to shape how the business grows and retains customers. This person turns data into strategy, optimizing pricing, product mix, and marketing ROI across the customer lifecycle, uncovering revenue opportunities and maximizing customer lifetime value.

• What You'll Do
• Perform critical data analysis to optimize margin across every lever of customer strategy, from setting optimal pricing and refining product mix to improving marketing ROI, all while maximizing customer lifetime value
• Analyze internal and third party data to uncover revenue opportunities, then conduct feasibility studies that drive sustained growth, profitability, and margin gains
• Conduct root cause analysis on large, complex customer datasets to uncover the drivers behind acquisition and retention behavior, translating findings into recommendations that improve go to market strategy performance
• Bring sharp business acumen to strategic planning sessions, grounded in a clear understanding of key performance drivers and their impact on financial results
• Lead the build and management of Tableau and Power BI dashboards, along with the data models and workflows behind them, automating repetitive tasks to keep reporting sharp and efficient
• Provide forecasting and variance analysis support on KPIs tied to customer acquisition, retention, and churn
• Ensure the integrity of every analysis and and dashboard through feature engineering, rigorous QA, and strong data controls, so leadership can trust the numbers behind every decision

More Info:

• individual contributor role that is hands-on with data and strategic
• full-time role that is hybrid (3Xs per week in office and rest WFH)

Responsibilities/Experience:

• Bachelor's degree is a minimum
• 4+ years of experience in a quantitative business function such as Marketing Analytics, FP&A, Data Science, Revenue Management driving marketing strategies
• Experience within marketing performance optimization (NPV, ROI, LTV)
• Advanced, hands on fluency in SQL and dashboarding tools like Tableau or Power BI
• A genuine bridge builder between technical and business teams, equally comfortable in the data and in the room with senior stakeholders

Ping Me: [email protected]