Senior Google Analytics Digital Measurement Strategist

• Digital Analytics Engineer
• Remote

Senior Google Analytics Digital Measurement Strategis

• t
• Position Summa
• ryWe are seeking a Senior Digital Measurement Strategist to assist the client with digital measurement governance, analytics implementation, and data quality efforts for our ecommerce business. This role is responsible for ensuring analytics and marketing technologies are implemented accurately, perform efficiently, coply with privacy requirements, and deliver meaningful business insights. The ideal candidate combines deep expertise in GA4, GTM, server-side tagging, and consent management with the ability to translate business requirements into scalable measurement solution
• s.Key Responsibiliti
• esMeasurement Strategy & Governan
• ceOwn measurement strategy, governance standards, and implementation best practice
• s.Partner with business, product, marketing, and engineering teams to define measurement requirements and success metric
• s.Ensure analytics implementations align with business objectives and reporting need
• s.Maintain measurement documentation, taxonomy standards, and tracking inventorie
• s.Tag Management & Complian
• ceOwn and maintain Google Tag Manager (web and server-side) implementation
• s.Design and govern data layer architecture to support analytics and marketing use case
• s.Implement, QA, and optimize GA4 tracking, marketing pixels, and server-side integration
• s.Partner with Legal and Privacy teams to ensure compliance with GDPR, CCPA, CPRA, and consent requirement
• s.Manage consent-aware tracking through platforms such as Clarip, OneTrust or TrustAr
• c.Monitor tag performance, identify implementation gaps, and drive continuous optimizatio
• n.Data Quality & Analyti
• csServe as the steward of analytics data quality and tracking accurac
• y.Conduct audits to identify tracking inconsistencies, duplication, and measurement gap
• s.Develop monitoring and QA processes to proactively identify issue
• s.Support reporting and analytics teams by ensuring data is accurate, accessible, and actionabl
• e.Work alongside product managers, developers, QA and data engineering teams to ensure GA tracking is implemented correctly and drives insight
• s.Stakeholder Collaborati
• onExtremely strong stakeholder managements skill
• s.Extremely strong verbal and presentation skill
• s.Present recommendations and findings to technical and non-technical audience
• s.Act as the primary measurement subject matter expert across team
• s.Build trust through transparency, data accuracy, and strategic guidanc
• e.Qualifications & Skil
• lsMust Ha
• veAdvanced experience with GA4 and Google Tag Manage
• r.Experience with server-side tagging and data layer desig
• n.Knowledge of consent management platforms and privacy regulation
• s.Strong understanding of JavaScript and web technologie
• s.Experience troubleshooting analytics and marketing technology implementation
• s.Excellent communication and stakeholder management skill
• s.Preferr
• edBigQuery and Looker Studio experienc
• e.Experience with Conversion APIs (Meta CAPI, etc.
• ).Ecommerce analytics and experimentation experienc
• e.Familiarity with attribution and digital marketing measureme

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