Senior Digital Marketing Analyst

Trident Consulting is seeking a " Senior Digital & Marketing Analyst” for one of our clients in " Remote” A global leader in business and technology services.

Please find additional details about the role below:

• Job Title: Senior Digital & Marketing Analyst
• Location: Remote
• Pay Rate: $80/hr on W2 (All Inclusive)
• Type: Contract
• Duration: 6+ Months (Potentially Extend)

• Job Summary
• Seeking a strategic and experienced analytics professional to own Adobe Customer Journey Analytics (CJA) and support digital marketing measurement, customer journey analytics, attribution, experimentation, and data-driven decision-making. The role partners with marketing, product, web, and technology teams to translate customer behavior into actionable business insights.
• Key Responsibilities
• Own and maintain Adobe Customer Journey Analytics (CJA), including data views, dashboards, calculated metrics, journey maps, and attribution models.
• Develop measurement frameworks connecting customer behavior to pipeline and revenue.
• Partner with marketing teams to define KPIs, identify measurement gaps, and provide actionable recommendations.
• Analyze multi-channel customer journeys, funnels, campaigns, and attribution.
• Support A/B testing, personalization, content testing, and optimization initiatives.
• Create executive-ready insights and present recommendations to business stakeholders.
• Develop self-service analytics resources, templates, documentation, and office hours.
• Manage Jira requests, SLAs, documentation, and process improvements.
• Use generative AI tools to accelerate analytics, reporting, and insight generation.
• Required Qualifications
• 5–9 years of experience in digital analytics, marketing analytics, or related functions.
• Hands-on experience with Adobe Customer Journey Analytics (CJA), including data views, cross-channel stitching, journey modeling, attribution, and dashboards.
• Strong experience with Adobe Analytics, Analysis Workspace, calculated metrics, segments, fallout, and flow visualizations.
• Experience with multi-touch attribution, funnel analysis, and cross-channel measurement.
• Strong business partnership, data storytelling, and executive communication skills.
• Experience with A/B testing, statistical significance, and measurement plans.
• Knowledge of tagging governance, UTM taxonomy, data layers, and data quality.
• Daily experience using Generative AI tools such as ChatGPT, Claude, Gemini, or Copilot.
• Experience with remote-first collaboration and independently managing multiple priorities.
• Bachelor's degree in Marketing, Mathematics, Statistics, Business, or related field, or equivalent experience.
• Preferred Qualifications
• Adobe Experience Platform, Adobe Journey Optimizer, or Adobe Target.
• ContentSquare, Quantum Metric, FullStory, or Amplitude.
• Python, SQL, or Jupyter.
• Attribution models, MQL frameworks, or pipeline reporting.
• Experience in cybersecurity, enterprise SaaS, or complex B2B environments.
• Analytics enablement, training, documentation, or self-service analytics experience.

• About Trident Consulting
• Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.
• We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.