Role Description
The Organic Growth Analyst / Organic Acquisition Strategist / SEO Growth Consultant develops and improves strategies that attract, engage, and convert audiences through unpaid digital channels. This role uses search, content, website, product, and customer data to identify scalable growth opportunities and increase qualified organic traffic, leads, registrations, and revenue.
The position works closely with SEO, Content, Product, Marketing, UX, Engineering, Analytics, and Sales teams to define growth priorities and execute optimisation plans. Responsibilities include analysing search demand and user behaviour, identifying content and conversion opportunities, improving landing pages and user journeys, supporting technical SEO initiatives, and measuring acquisition performance across the organic funnel.
The role monitors organic visibility, traffic quality, engagement, conversions, and retention to understand what drives sustainable growth. It translates data into clear recommendations, tests new approaches, and helps build repeatable processes that improve organic acquisition while maintaining strong user experience and brand quality.
Qualifications
Bachelor’s degree in Marketing, Business, Data Analytics, Communications, Economics, Digital Media, or a related field.
Experience in SEO, organic growth, digital acquisition, growth marketing, content strategy, web analytics, or a related role.
Strong understanding of organic-search performance, search intent, keyword research, content strategy, and website optimisation.
Ability to analyse organic traffic, rankings, impressions, click-through rates, engagement, leads, conversions, and retention metrics.
Experience identifying growth opportunities across content, landing pages, internal linking, technical SEO, user journeys, and conversion funnels.
Familiarity with Google Search Console, Google Analytics 4, Google Tag Manager, Looker Studio, Excel, or similar analytics platforms.
Proficiency with SEO tools such as Ahrefs, Semrush, Screaming Frog, Sitebulb, Moz, or similar tools.
Experience conducting keyword research, competitor analysis, content-gap analysis, and search-demand assessments.
Ability to develop and prioritise organic growth roadmaps based on business impact, effort, audience needs, and technical feasibility.
Experience working with content teams to create, refresh, optimise, and measure search-focused content.
Familiarity with on-page SEO, technical SEO, metadata, structured data, internal linking, page speed, and conversion-rate optimisation.
Ability to create clear performance reports, forecasts, dashboards, testing plans, and stakeholder recommendations.
Strong analytical thinking, curiosity, problem-solving skills, attention to detail, and ability to manage multiple priorities.
Experience in e-commerce, SaaS, marketplaces, lead generation, international SEO, or product-led growth is an advantage.

Organic Growth Analyst / Organic Acquisition Strategist / SEO Growth Consultant

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