We are seeking a Senior Business Analyst to support a high-impact portfolio of marketing campaign initiatives. This role will partner with a cross-functional team of product managers, engineers, designers, and subject matter experts to drive business outcomes through technology in a fast-paced, agile environment.
This is an excellent opportunity for a strategic, detail-oriented BA who thrives at the intersection of business and technology and enjoys translating complex requirements into actionable deliverables.

Key Responsibilities
Business Analysis & Strategy
Develop deep expertise in a core business domain and contribute insights at both team and enterprise levels
Analyze business needs and translate them into scalable, technology-driven solutions
Conduct current state, future state, and gap analyses across multiple processes and domains
Requirements & Delivery
Lead requirement gathering efforts for large, complex initiatives
Author user stories, features, and business requirements documentation (BRDs)
Collaborate across teams to ensure alignment on requirements and priorities
Agile Execution
Partner with cross-functional teams in an Agile/Scrum environment
Act as a key point of contact throughout the development lifecycle
Support backlog refinement, sprint planning, and ongoing delivery efforts
Testing & Implementation
Coordinate and support test planning and execution
Ensure business validation and sign-off for solutions
Facilitate communication between stakeholders to ensure successful implementation
Leadership & Collaboration
Mentor junior analysts and contribute to team best practices
Work independently while driving initiatives forward
Communicate effectively with technical and non-technical stakeholders

Required Qualifications
Bachelor’s degree
4–5+ years of Business Analyst experience
Well versed in JIRA, Power BI (intermediate), Adobe Analytics (intermediate) or another analytics platform, SQL (intermediate) and Test Planning & Execution
Strong experience with Agile/Scrum methodologies
Proficiency with Atlassian JIRA
Expertise in requirements gathering and documentation (BRDs, user stories)
Proven experience with gap analysis and process evaluation
Excellent communication and stakeholder management skills
Experience with Salesforce Marketing Cloud, marketing or campaign-driven initiatives is desired
Exposure to process flow documentation and process mapping is desired
Strong technical acumen and ability to work closely with engineering teams

Marketing Business Analyst 5374

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