Marketing Analytics, Lead Analyst

Title: Senior Lead, Marketing Analytics

Overview: A forward thinking, data driven organization at the forefront of its industry is looking for a Senior Lead of Marketing Analytics to join their team. This person will turn complex data into clear, financially sound recommendations that drive real decisions across Marketing Strategy. You won't just build reports, you'll own the story behind the numbers and push stakeholders toward smarter outcomes.

• What You'll Do
• Design and lead end-to-end campaign analysis by building measurement strategies, segmenting customers, evaluating performance, and delivering insights and recommendations that marketing leadership can actually act on across every stage of the customer journey
• Own customer lifecycle analysis spanning acquisition, retention, and churn to uncover the "why" behind customer behavior and translate it into smarter offers, pricing, product mix, and marketing ROI decisions that protect margin and fuel growth
• Design and analyze A/B tests to evaluate marketing performance and continuously improve ROI
• Build and maintain dashboards that stakeholders rely on daily; collaborate closely with business partners to understand what they need, push back when the framing is wrong, and make sure the output drives decisions not just visibility
• Audit data and KPI calculations within dashboards to ensure accuracy and reliability, you're the last line of defense on data integrity
• Craft clear, compelling data narratives that help cross-functional teams make faster, better-informed decisions

More Info:

• individual contributor role that is hands-on analytics + strategic
• full-time role that is hybrid (3Xs/wk in office and rest WFH); role is located in the DFW area
• excellent benefits including strong total compensation

Responsibilities/Experience:

• Bachelors / Master’s degree
• 4+ years of experience w/ mining and analyzing data, using it to provide strategic recommendations on analysis performed
• Marketing Analytics is a MUST
• MUST have: SQL and Python, Tableau and /or Power BI for data analysis and reporting

Ping Me: [email protected]