Marketing Analytics - Consultant

GyanSys is looking for a Marketing Analytics - Consultant for its direct client in Dallas, TX.

Responsibilities:

• Build and maintain the monthly Marketing Book across all digital properties
• Maintain PowerBI and Sisense dashboards used by channel and leadership teams
• Pull and analyze email performance from Braze (open rate, CTR, CTOR, conversions, revenue per send)
• Report on paid search efficiency from Google Ads and Microsoft Ads (CPC, ROAS, CPA, CTR)
• Track Dynamic Yield personalization performance (direct revenue, assisted revenue, CTR)
• Monitor Online Programs (CPQ) funnel: Logins, Quotes Started, Quotes Completed, Orders Placed
• Identify low-conversion product pages using PIM data and view-to-checkout ratios

Qualifications:

• 4 years in a marketing analytics or digital analytics role
• Bachelor's degree in Marketing, Business, Statistics, or related field
• Experience in B2B or ecommerce environment preferred
• Familiarity with multi-property digital analytics reporting
• Ability to manage multiple reporting cycles simultaneously
• Detail-oriented with a bias toward proactive anomaly flagging
• Clear written communication for data summaries and commentary

About the Company

GyanSys is a leading global system integrator company supporting enterprise customers worldwide. We specialize in solutions implementations, managed services, and data analytics spanning SAP, Salesforce, Microsoft, and other prime enterprise platforms. Using a mature blended delivery model with over 3,000 consultants, we support over 350 enterprise customers across the Americas, Europe, and APAC.