Company Description Texas Capital, founded in 1998, is a premier full-service financial firm built on entrepreneurship, innovation, and trusted client relationships. The organization combines deep financial expertise with creative thinking to identify opportunities and design market‑leading products. Its client‑centric culture is driven by experienced, diverse professionals who collaborate, perform at a high level, and are supported with resources to succeed. Team members benefit from a supportive environment that values well‑being, professional development, and long‑term career growth. Texas Capital and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait.
Role Description The Marketing Analyst is a full-time, on-site role based in Dallas, TX, responsible for supporting data-driven marketing decisions across Texas Capital. This role includes gathering and analyzing marketing and sales data, developing dashboards and reports, and interpreting trends to inform campaign performance and strategic initiatives. The Marketing Analyst collaborates with marketing, product, and sales teams to translate insights into actionable recommendations that enhance client acquisition, engagement, and retention. Day-to-day responsibilities also involve monitoring key performance indicators, segmenting audiences, assisting with forecasting and budgeting, and preparing clear presentations to communicate findings to stakeholders. The role requires strong attention to detail, effective communication, and the ability to manage multiple projects in a fast-paced financial services environment.
Qualifications
Strong analytical skills, including proficiency in Analytics and Marketing Analytics tools and methodologies.
Clear and professional Communication skills, with the ability to present complex data insights to technical and non-technical audiences.
Understanding of Sales data and processes to connect marketing performance with revenue outcomes.
Experience with data visualization and reporting platforms (e.g., Excel, Power BI, Tableau, or similar).
Familiarity with digital marketing metrics, CRM systems, and campaign performance measurement.
Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related field.
Ability to work collaboratively with cross-functional teams and manage priorities in a dynamic environment.
Previous experience in financial services or B2B marketing analytics is beneficial.

Marketing Analyst

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