Marketing Analyst

• About Prosperity EHR
• ProsperityEHR is a purpose-built behavioral health EHR and practice management platform that helps organizations streamline operations, strengthen financial performance, and improve clinical care. Backed by 30 years of behavioral health expertise, the system brings together scheduling, documentation, e-prescribing, billing, analytics, and revenue cycle automation in one integrated solution. ProsperityEHR reduces administrative burden, enhances compliance, and empowers clinicians to focus more on delivering high-quality care.

• Overview and Responsibilities
• The Marketing Analyst is responsible for developing and executing integrated marketing strategies that drive demand, build brand awareness, and support ProsperityEHR revenue goals. This role combines strategic planning—identifying target audiences, positioning, and messaging—with hands-on execution across digital channels, content, campaigns, and events.

• Key Responsibilities
• Campaign Development & Execution
• Architect and manage multi-channel campaigns (email, paid search, paid social, webinars, content syndication).
• Write or edit marketing copy for ads, emails, website landing pages, and promotional materials.
• Oversee creative production, working with designers, video producers, and external agencies.
• Content & Digital Marketing
• Maintain the editorial calendar: blogs, whitepapers, case studies, infographics, and thought-leadership pieces.
• Optimize website content for SEO/AEO and user experience; manage copy edits and landing-page builds in WordPress.
• Coordinate webinars, podcasts, and virtual events; handle promotion, registrant nurture, and follow-up.
• Analytics & Optimization
• Establish and track KPIs (MQLs, SQLs, pipeline influenced, CAC, LTV).
• Build and maintain dashboards in marketing automation and CRM tools (e.g., Apollo, Zoho One suite).
• Perform A/B tests on creative, messaging, and channels; iterate campaigns based on performance data.
• Cross-Functional Collaboration
• Partner with Sales to ensure lead handoff processes and sales enablement materials (pitch decks, one-pagers, ROI calculators).
• Partner with Product to align on feature launches and value propositions.
• Liaise with Customer Success to generate customer stories and referrals.
• Event & Partnership Management
• Plan and execute virtual and in-person events, including logistics, sponsorships, and collateral.
• Identify and cultivate strategic partnerships (EHR vendors, payors, professional associations).
• Other duties as assigned

• Required
• 4+ years in marketing roles, ideally within SaaS, healthcare, or technology sectors.
• Bachelor’s degree or equivalent experience
• Technical Skills:
• Marketing automation and lead enrichment (e.g., Factors.ai, Apollo)
• CRM platforms (Zoho preferred)
• Google Analytics and paid-media platforms (Google Ads, LinkedIn, Facebook)
• CMS proficiency (WordPress, Webflow, or similar)
• Strong copywriting and content-creation ability
• Data-driven mindset with proven analytical and reporting skills
• Project management and ability to juggle multiple initiatives
• Excellent verbal and written communication
• Collaborative spirit and comfort working in a fast-paced, cross-functional environment
• Ability to travel 10% of working time, may include overnight/weekend travel
• Must reside in one of the following states: MD, PA, WV, CO, NY, WI, NJ, IA, GA, FL, OH, MN, WI
• Authorization to work in the United States without sponsorship

• More About You
• Service mindset with high customer empathy
• Highly autonomous and self-directed
• Assertive – willing to push back when necessary
• Ability to navigate the gray area
• Intrinsic desire to improve healthcare

Benefits

Prosperity EHR provides health insurance, dental insurance, and voluntary participation in a 401k. We also offer PTO and work-from-home flexibility. You’ll get to work with purpose-driven people dedicated to the mission of making mental health and behavioral health care better and more accessible through technology enablement and technology-enabled services. Our aim is to help clinicians provide and for people to receive the best possible care.