Marketing Analyst

About The Company

Vista Higher Learning is a leading provider of innovative language learning solutions dedicated to enhancing educational experiences for K-12 schools and universities. Our mission is to develop culturally authentic, engaging, and effective language programs that foster global understanding and communication. With a commitment to lifelong learning, creativity, and continuous improvement, we strive to empower educators and students alike through cutting-edge technology and thoughtfully designed curriculum materials. Our team comprises passionate professionals who are dedicated to transforming language education and making a lasting impact in the academic community.

About The Role

We are seeking a detail-oriented and analytical Sales & Marketing Analyst to join our Business Operations team in a hybrid capacity based in Boston. In this role, you will play a vital part in supporting and enhancing the strategic initiatives of our sales, marketing, and customer success departments. Your primary focus will be on building and maintaining comprehensive reporting dashboards, conducting data analysis, and providing actionable insights that drive decision-making and operational efficiency. This position offers an excellent opportunity for a motivated individual to grow their career within a dynamic, innovative organization while contributing to the success of our educational products and services.

Qualifications

The ideal candidate will possess a minimum of a bachelor’s degree, which should be completed by May 2026. You should have at least one year of professional experience in business operations, marketing analytics, sales support, or related fields, including internship or co-op experience. Strong problem-solving skills and the ability to interpret operational data are essential. Familiarity with CRM and marketing automation tools, such as Salesforce or Marketo, is highly desirable. You must demonstrate advanced proficiency in Microsoft Excel, including pivot tables, charting, conditional formatting, and lookup functions. Additionally, excellent communication skills—both verbal and written—are critical for success in this role. Proficiency in standard office software like Microsoft Office and Google Workspace is also required.

Responsibilities

• Support Go-To-Market teams—including Sales, Marketing, and Customer Success—by developing, maintaining, and monitoring reporting dashboards that track key performance metrics across sales, marketing, and customer engagement.
• Conduct sales territory analysis to identify trends, risks, and opportunities for growth or improvement, providing strategic insights and recommendations based on data findings.
• Analyze sales data, deal approval processes, and performance metrics to support informed decision-making and optimize sales strategies.
• Review marketing data, including segmentation, campaign performance, and ROI reporting, to evaluate marketing effectiveness and inform future initiatives.
• Maintain data quality across various systems, troubleshoot issues, and support integrations with internal and third-party data sources to ensure accurate and reliable reporting.
• Design and improve dashboards, update documentation, and develop training materials to promote scalable reporting practices and effective tool usage among team members.
• Respond to ad hoc analysis requests, providing timely insights to support strategic projects and operational needs.
• Assist with special projects and initiatives as required, contributing to process improvements and organizational goals.

Benefits

Our employees enjoy a comprehensive benefits package designed to support their professional and personal well-being. This includes competitive salary offerings within the range of $60,000 to $70,000 annually, with eligibility for performance-based incentives. We provide health insurance options, paid time off, and opportunities for professional development. Our hybrid work model offers flexibility, allowing employees to balance in-office collaboration with remote work. Additionally, we foster a collaborative and inclusive work environment that encourages innovation, continuous learning, and career growth.

Equal Opportunity

Vista Higher Learning is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status. We believe that diverse perspectives and backgrounds enrich our organization and contribute to our ongoing success. All qualified applicants are encouraged to apply and will be considered for employment without regard to any protected characteristic.