Marketing Analyst

About The Company

Medical Essential Diagnostics is a leading healthcare organization dedicated to providing exceptional diagnostic services to patients and healthcare providers. Our mission is to deliver accurate, timely, and reliable diagnostic results that support effective treatment and patient care. With a focus on innovation, quality, and patient-centric approaches, we strive to enhance healthcare outcomes through advanced technology and dedicated professional staff. Our commitment to excellence has established us as a trusted name in the healthcare industry, serving communities with integrity and compassion.

About The Role

We are seeking a detail-oriented and proactive Email Marketing Coordinator to join our dynamic marketing team. In this role, you will be responsible for managing and executing targeted email campaigns aimed at engaging pre-registered individuals and converting leads into patients. The ideal candidate will have a strong understanding of email marketing strategies, database management, and analytics to optimize outreach efforts. Your primary focus will be on maintaining the integrity of our contact database, developing compelling campaigns, and analyzing performance metrics to improve engagement and conversion rates. This position offers an excellent opportunity to contribute to our organization's growth by leveraging innovative marketing techniques and data-driven insights.

Qualifications

The ideal candidate will possess a Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field. Prior experience with email marketing platforms and CRM/database management is essential. Strong analytical skills, proficiency in Microsoft Excel, and familiarity with reporting tools are required to monitor and evaluate campaign performance effectively. Excellent written communication and organizational skills are a must, along with the ability to manage multiple campaigns simultaneously while maintaining attention to detail. Experience in healthcare marketing or patient engagement is considered an advantage, although not mandatory.

Responsibilities

Manage and maintain the pre-registration database to ensure accurate and organized contact information.

Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals.

Segment contact lists based on campaign objectives, demographics, location, and engagement history to enhance personalization and effectiveness.

Monitor campaign performance, including open rates, click-through rates, responses, and scheduling conversions, to measure success and identify areas for improvement.

Conduct A/B testing on subject lines, messaging, and call-to-action strategies to optimize campaign effectiveness.

Generate weekly and monthly reports on campaign performance, conversion metrics, and provide actionable recommendations for future campaigns.

Collaborate with the Scheduling, Marketing, and Operations teams to ensure campaigns align with clinic availability and organizational priorities.

Maintain compliance with email marketing best practices, privacy regulations, and company communication standards.

Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns.

Assist in maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance.

Benefits

Medical Essential Diagnostics offers a competitive salary package, comprehensive health benefits, and opportunities for professional growth. Employees enjoy a collaborative work environment that encourages innovation and continuous learning. We provide ongoing training and development programs to enhance your skills and career trajectory. Additionally, our organization promotes work-life balance with a standard Monday to Friday schedule from 8:30 AM to 4:30 PM, ensuring you have ample time for personal pursuits and family life.

Equal Opportunity

Medical Essential Diagnostics is an equal opportunity employer. We are committed to fostering an inclusive workplace that values diversity and promotes equal employment opportunities for all employees and applicants. We do not discriminate based on race, ethnicity, gender, age, religion, disability, sexual orientation, or any other protected characteristic. We believe that a diverse workforce enhances our ability to serve our communities effectively and innovatively.