Role Description
The Market Research Analyst / Competitive Intelligence Analyst / Market Intelligence Specialist gathers, analyses, and interprets market, customer, competitor, and industry information to support strategic business decisions. This role turns complex research and data into clear insights that help teams identify growth opportunities, understand market changes, strengthen positioning, and manage commercial risks.
The position works closely with Strategy, Marketing, Product, Sales, Finance, and leadership teams to define research priorities and deliver actionable analysis. Responsibilities include monitoring competitor activity, assessing market size and trends, analysing customer behaviour, conducting primary and secondary research, evaluating product and pricing developments, and preparing market-intelligence reports.
The role also maintains reliable information sources, validates findings, and communicates insights through dashboards, presentations, and decision briefs. It helps stakeholders understand the competitive landscape, evaluate strategic options, and make informed decisions about market entry, product development, investment, partnerships, and commercial planning.
Qualifications
Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Analytics, Finance, Social Sciences, or a related field.
Experience in market research, competitive intelligence, business intelligence, strategy analysis, consulting, or a related analytical role.
Strong understanding of market research methods, including primary research, secondary research, surveys, interviews, desk research, and data analysis.
Ability to analyse market size, growth trends, customer segments, competitor strategies, product offerings, pricing, and industry developments.
Experience monitoring competitors, including product launches, partnerships, investments, marketing activity, financial performance, and strategic announcements.
Ability to synthesise information from multiple sources into concise, commercially relevant insights and recommendations.
Experience designing research briefs, questionnaires, interview guides, surveys, or data-collection approaches.
Strong Excel or spreadsheet skills; experience with Power BI, Tableau, Looker, or similar reporting tools is an advantage.
Familiarity with market-research databases, industry reports, public filings, customer data, web analytics, social-listening tools, or CRM data.
Ability to create clear reports, dashboards, competitor profiles, market maps, presentations, and executive summaries.
Strong critical thinking and ability to assess source credibility, data quality, assumptions, and research limitations.
Experience supporting strategic planning, market-entry assessments, product positioning, pricing analysis, or go-to-market decisions is advantageous.
Excellent written communication, presentation, stakeholder-management, and organisational skills.
Strong attention to detail, curiosity, problem-solving ability, and ability to manage multiple research priorities.

Market Research Analyst / Competitive Intelligence Analyst / Market Intelligence Specialist

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