Federal Marketing Analytics and Insights Manager

1. About Our Client: The organization is a technology company dedicated to supporting the US federal government across defense, national security, public safety, civilian, and military health sectors. It addresses challenges related to federal operations by applying advanced technology and data-driven solutions, engaging over 13,000 professionals united by a shared mission to enhance national security and public service.

2. About the Opportunity: The Federal Marketing Analytics and Insights Manager role is central to optimizing the marketing and communications data strategy within the organization. This position leverages technology, data, and AI to deliver insights that drive effective decision-making and improve marketing performance. The role acts as a critical link between marketing teams, leadership, and business units, ensuring data integrity and analytical rigor support impactful marketing initiatives.

3. Responsibilities:

• Lead data strategy, governance, analytics, and integration efforts for marketing data across platforms
• Manage cross-channel tracking and measurement infrastructure
• Maintain and evolve the marketing measurement framework with standardized metrics and benchmarks
• Develop dashboards and analytics models to convert data into actionable insights
• Analyze marketing performance, forecast trends, and guide optimization strategies
• Advance AI-powered analytics and automation to enhance targeting and efficiency
• Identify key trends to inform engagement strategies and marketing effectiveness
• Oversee CRM platform governance to ensure data accuracy and comprehensive client tracking

4. Requirements:

• Minimum 8 years of experience in marketing analytics, data strategy, and performance measurement in B2B or B2G environments
• Bachelor’s degree
• Strong communication skills for presenting insights to varying stakeholder levels
• Proven ability to manage multiple projects under deadlines
• Executive presence and stakeholder management skills within matrixed organizations
• Collaborative team player with strong interpersonal abilities

5. Pay Range and Compensation Package:

The pay range for specified states and regions is $95,200 to $204,400 USD

6. Benefits & Perks:

• Medical insurance
• Dental insurance
• 401(k)

7. Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note: RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.