Education Market Strategy Analyst

Job Summary:

The Education Market Strategy Analyst will play a critical role in driving revenue growth by connecting education funding opportunities, customer intelligence, and market insights to actionable sales and marketing strategies. This position identifies and analyzes funding sources across K–12 education markets, develops sales targeting priorities, creates customer-specific messaging and talk tracks, and provides strategic recommendations that help sales and marketing teams effectively engage schools and districts.

• The ideal candidate combines analytical thinking, education market expertise, CRM proficiency, and strong communication skills to translate complex data into practical recommendations that improve sales effectiveness and market penetration.
• Essential Duties and Responsibilities (Other duties may be assigned):

• Education Funding Intelligence - Research, monitor, and identify funding opportunities available to K–12 schools and districts to align and develop recommendations for VariQuest products
• Sales Intelligence & Prioritization - Analyze CRM data, customer profiles, district demographics, purchasing history, and funding indicators to identify high-potential sales opportunities, patterns, and target planning
• Sales Enablement – Create & equip sales team with funding-based talk tracks, messaging guides, and customer engagement strategies. Responds to RFP needs.
• Market Strategy & Promotions – Design, recommend, and analyze product-promotional campaigns based on CRM data, education funding cycles, purchasing trends, and market opportunities.
• Market Segmentation & Customer Insights - Develop and present recommendations for engaging distinct education audiences, identifying key decision-makers, purchasing motivations, budget influences, and communication preferences for each segment.
• Reporting & Strategic Analysis - Create dashboards, reports, and presentations that communicate funding opportunities, market trends, and sales priorities.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Analytical Thinking: Ability to independently interpret data and find patterns
• Project Management – Leads projects; Communicates changes and progress; Completes projects on time.
• Planning/Organizing – Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources.
• Written & Oral Communication - Communicates clearly and informatively; Able to listen, read and present information in a professional manner.
• Professionalism - Approaches others in a tactful manner; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions.
• Initiative – Self-starter; Asks for and offers help when needed.

Qualifications:

To accomplish this job successfully, an individual must be able to perform each essential duty adequately. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor’s Degree in Marketing, Business, Economics, Statistics, or related field
• 0- 4 years of general marketing or business experience
• Education industry experience a plus
• Strong writing/grammar skills highly preferred
• Computer Skills:
• Proficiency working with MS Office (Excel & PowerPoint).
• Familiarity in working with AI platforms to organize and gather data insights (ChatGPT, Claude, etc.)
• Familiarity with CRM software (e.g., Salesforce.com, Microsoft Power BI) a plus
• Familiarity with web analytics platforms (Google Analytics, Adobe Analytics, Mixpanel) a plus
• Language Ability:
• Proficient Skills - Ability to read, analyze, and write professional business communication with proper structure. Ability to effectively present information and respond to questions from internal personnel.
• Math Ability:
• High Skills – Ability to calculate figures and amounts such as discounts, interest, proportions, percentages, area, and volume. Ability to apply concepts of basic algebra and economics. Ability to manage project-based budgeting needs.
• Reasoning Ability:
• High Skills – Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Physical Demands:
• The employee must occasionally lift and/or move up to 40 pounds (e.g. at tradeshows).
• Travel Requirements:
• Limited travel involved.

• Location: This is a hybrid role requiring 3 days/week in-office in Brooklyn Park, MN
• Compensation: $40,000-$50,000/annually based on experience