Director, Analytics

Job Description

Job Title: Analytics Practice Lead

Location: Austin, TX

Remote (with preference for Austin or willingness to travel for periodic team gatherings)

Company: Siege Media – A full-service GEO agency specializing in SEO, content marketing, digital PR, and affiliate marketing. They are expanding into analytics and seeking a founding hire to build and lead the practice.

The Role

Type: Hybrid implementer/strategist. You will be both building the technical foundation (GA4, GTM, attribution, dashboards) and serving as the analytics authority in client meetings, translating data into strategy.

• Own the Analytics service line from scratch: set standards, scope engagements, and grow the practice.
• This is NOT a pure builder or pure advisor role; you must be comfortable and excited about doing both.

Responsibilities

• Implementations: Lead end-to-end analytics implementations: GA4, Google Tag Manager (including server-side tagging), data layer architecture, and conversion tracking.
• Reporting & Dashboards: Design and build reports and dashboards using Looker Studio, BigQuery, and equivalent BI tools.
• Attribution Strategy: Develop attribution models and measurement frameworks linking organic, content, and PR efforts to business outcomes.
• Client Advisory: Serve as the analytics authority during client calls – present insights, field questions, guide strategy with confidence.
• Internal Partnership: Collaborate with GEO, SEO, content, affiliate, paid social, and PR teams to instrument campaigns and prove impact.
• Compliance: Ensure privacy and consent compliance (consent mode, data governance) across all implementations.
• Practice Building: Set standards, processes, and deliverable templates for a scalable Analytics practice.
• Sales Support: Scope and price new analytics engagements alongside the Growth team.
• Brand Strategy: Use the Analytics infrastructure with historical data to develop differentiated content strategies for the Siege Media brand.

Required Skills

• 7–10 years experience in marketing or web analytics (mix of agency and/or in-house)
• Dedicated experience using AI (including Claude artifacts for reporting and agentic workflows) to build analytics dashboards/scaled recommendations
• Deep, hands-on GA4 and GTM expertise (server-side tagging, data layer design)
• Strong SQL and experience with BigQuery and BI/visualization tools (Looker Studio or similar)
• Proven attribution modeling and measurement strategy skills
• Demonstrated client-facing presence – can lead a call, not just join one
• Ability to translate technical data into clear, strategic recommendations for CMOs
• Familiarity with privacy regulations and consent management

Suggested Skills

• Strong comfort using AI tools like Claude to drive analytics recommendations and scale impact
• Experience measuring SEO/content/GEO performance, or exposure to AI search analytics

Compensation & Logistics

• Salary: $135,000.00 – $150,000.00 USD
• Benefits: 100% health/dental/vision for U.S. employees, 401(k) matching, unlimited PTO
• Location: Remote-friendly, with preference for Austin, TX or willingness to travel for periodic team gatherings
• Diversity: Siege Media values diversity and encourages applicants from all backgrounds; reasonable accommodations available.