Director, Analytics, Audience and Data Services

• Director – Analytics, Audience & Data Services
• 📍 Location: Chicago, Illinois, United States (Hybrid)
• 🏢 Industry: Advertising Services
• 💼 Work Setting: Hybrid

Are you a strategic leader with a passion for data-driven marketing and client engagement? This is a high-impact opportunity to shape innovative audience and analytics solutions while partnering with senior stakeholders to drive business growth.

As the Director – Analytics, Audience & Data Services, you will lead the development of data-driven marketing strategies, focusing on pre-sale solution design and client engagement. Operating at the intersection of sales, strategy, and analytics, you’ll translate business challenges into impactful audience strategies that deliver measurable outcomes.

• Key Responsibilities
• Pre-Sales Strategy & Solution Leadership
• Lead the development of audience and data strategies for new and existing business opportunities
• Partner with sales and account teams to shape deal strategy, scope, and positioning
• Translate client challenges into actionable data-driven marketing solutions
• Contribute to proposals, RFPs, and client presentations
• Client Engagement & Thought Leadership
• Act as a subject matter expert in audience targeting, analytics, and direct marketing
• Lead discovery sessions to identify client needs and opportunities
• Present strategic, insight-driven recommendations to senior stakeholders
• Build strong client relationships through trusted advisory
• Audience Strategy & Data Application
• Define audience strategies including segmentation, targeting, and testing frameworks
• Recommend multi-channel campaign approaches
• Establish measurement strategies aligned with client goals and ROI
• Analytics Strategy & Value Definition
• Define success metrics and KPIs for proposed solutions
• Establish frameworks for testing, measurement, and performance optimization
• Translate complex analytics into clear, client-friendly insights
• Cross-Functional Collaboration
• Work closely with internal teams to ensure solutions are scalable, feasible, and differentiated
• Align data strategy with broader capabilities across media, creative, and production
• Go-To-Market & Capability Building
• Support the development of go-to-market strategies, case studies, and sales enablement content
• Stay current on industry trends including customer data, privacy, and marketing technology
• Required Experience
• 12–15+ years of experience in direct marketing, CRM, or data-driven marketing
• Strong background in client-facing, pre-sales, or solution strategy roles
• Experience in agency, marketing services, or data-centric organizations
• Proven ability to influence stakeholders and shape strategic deals