Silver Spark Apparel Limited ( SSAL )

Digital Marketing Technologist / MarTech Specialist / Marketing Systems Analyst

Full Time · In Office · Texas (USA)

Posted Sep 21, 2026

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Role Description
The Digital Marketing Technologist / MarTech Specialist / Marketing Systems Analyst manages the technology, data, and integrations that support modern marketing activity. This role helps marketing teams use platforms and automation effectively to improve campaign delivery, customer engagement, reporting, and commercial performance.
The position configures and maintains marketing systems, supports data flows between platforms, and improves processes for campaign execution and measurement. It works closely with Marketing, CRM, Sales, Data, IT, Product, and external technology partners to manage tools such as marketing-automation platforms, customer-data systems, analytics tools, content platforms, and advertising technologies.
The role investigates system issues, maintains data quality, documents workflows, and identifies opportunities to automate repetitive work. It also analyses platform usage and marketing-performance data to recommend improvements that make marketing operations more efficient, measurable, scalable, and aligned with business objectives.
Qualifications
Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Analytics, Digital Media, or a related field.
Experience in marketing technology, marketing operations, CRM, digital marketing, systems analysis, or data-driven campaign delivery.
Strong understanding of the marketing-technology ecosystem, including CRM, marketing automation, analytics, customer-data, and advertising platforms.
Experience configuring, maintaining, or supporting tools such as HubSpot, Salesforce, Marketo, Adobe Experience Cloud, Google Analytics, or similar systems.
Ability to manage campaign workflows, audience lists, lead-routing logic, forms, tracking links, and automation processes.
Experience supporting integrations between marketing platforms, CRM systems, websites, analytics tools, and data sources.
Strong understanding of data quality, customer-data management, consent preferences, and data-governance principles.
Ability to investigate system issues, identify root causes, and coordinate solutions with technical and business stakeholders.
Experience developing dashboards, reports, and performance-tracking processes for marketing activity.
Working knowledge of APIs, data integrations, tagging, HTML, spreadsheets, SQL, or low-code automation tools is advantageous.
Ability to document system configurations, process flows, user requirements, and training materials clearly.
Strong analytical thinking, attention to detail, problem-solving skills, and ability to manage multiple priorities.
Excellent communication and stakeholder-management skills across marketing, technology, data, and commercial teams.
Experience with lead scoring, lifecycle automation, attribution, personalisation, or customer-data platforms is an advantage.