Digital Marketing Analyst

THE TEAM YOU WILL BE JOINING

• A well-established, global consumer products organization with a growing digital and e-commerce presence.
• A collaborative marketing environment focused on improving digital measurement, customer experience, media effectiveness, and online performance.
• A cross-functional team partnering with marketing, technology, developers, agency partners, and business leadership.
• An organization investing in stronger analytics infrastructure, reporting capabilities, data governance, and digital decision-making.

LOCATION

• Remote flexibility with a preference for candidates located in the Greensboro, Durham, High Point, or surrounding North Carolina markets.
• Initial 6–12 month contract engagement with the possibility of extension based on business needs and performance.

WHAT THEY OFFER YOU

• The opportunity to lead website measurement and analytics strategy for a large, consumer-facing digital platform.
• Broad exposure across website analytics, digital advertising measurement, customer journeys, conversion tracking, dashboard development, and data governance.
• The ability to influence marketing investment, website enhancements, campaign optimization, and customer experience strategy through data.
• Direct partnership with technical and non-technical stakeholders across marketing, technology, development, and agency teams.
• A visible contract opportunity within an organization continuing to expand its digital capabilities.

RESPONSIBILITIES

• Lead the implementation, maintenance, auditing, and validation of website tracking, measurement plans, tagging strategies, and event-tracking frameworks.
• Partner with technology, development, and agency teams to implement analytics requirements for website enhancements, campaigns, and new digital functionality.
• Build and maintain executive dashboards and recurring reporting that measure traffic, engagement, customer journeys, lead generation, conversion, and digital marketing performance.
• Analyze website and campaign data to identify opportunities to improve customer experience, landing-page performance, audience strategy, conversion, and media effectiveness.
• Configure and validate digital advertising measurement across paid search, paid social, display, video, programmatic, and retargeting campaigns.
• Maintain analytics documentation, reporting standards, naming conventions, governance practices, and recommendations for improving the organization’s measurement infrastructure.

THE BACKGROUND THAT FITS

• 3+ years of experience in website analytics, digital marketing analytics, marketing measurement, or a related data-focused role.
• Hands-on experience implementing website tracking solutions using Google Analytics 4 and Google Tag Manager, ideally within an e-commerce environment.
• Experience analyzing paid media, SEO, SEM, attribution, conversion tracking, customer journeys, and marketing performance across major advertising platforms.
• Proficiency with Excel and dashboard or visualization platforms such as Power BI, Tableau, Looker, or similar tools, with familiarity in SQL strongly preferred.
• Familiarity with Adobe Commerce, Magento, or a comparable enterprise e-commerce platform is highly preferred