Digital Analytics Implementation Manager
Web & Mobile Measurement
Function
Analytics / Digital Data & Measurement
Level
Senior Individual Contributor
Experience
4-6 years in digital analytics / measurement implementation
Education
Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, or a related quantitative field (Master's preferred)
Location
Remote / Hybrid (US and Canada)
Reports to
Engagement Lead, Analytics Delivery

Key responsibilities
QA GA4 and Google Tag Manager on web: confirm events and conversions fire correctly, once, with the correct parameters and values; validate the dataLayer and tag configuration.
Validate mobile app instrumentation in AppsFlyer: iOS and Android SDK integration, install and in-app event attribution, deep linking, and server-to-server postbacks.
Support and QA a Branch → AppsFlyer migration: verifying campaign and channel mappings, attribution continuity, and that no events or historical signal are lost in the transition.
Design and run a systematic, repeatable QA process against each app: expected-versus-actual event payloads, no missing or duplicate events, and correct parameters such as order value, currency, product, and user ID.
Reconcile data across GA4 and AppsFlyer: so that key metrics reconcile; root-cause and resolve any discrepancies.
Verify user-identity consistency: so the same user is not counted multiple times across sessions, devices, or logged-in and logged-out states.
Produce a clear tracking-health readout: what was broken, what was fixed, and confirmation that the data is now reliable.
Collaborate directly with client-side engineers: able to work at SDK and tag level, while translating findings into plain business language for non-technical stakeholders.

Required skills & experience
Strong GA4 and Google Tag Manager implementation and debugging experience; comfortable with the dataLayer and event schema design.
Demonstrated hands-on experience implementing and QA-ing AppsFlyer in production, ideally including at least one migration (from Branch or a comparable mobile measurement partner).
Fluency with measurement QA tooling such as the AppsFlyer debug/test console, GA4 DebugView, and network-inspection tools such as Charles Proxy, to inspect live event calls.
Solid grasp of mobile attribution concepts: install attribution, deep linking, postbacks, iOS/ATT constraints, and the common failure modes of each.
Proven ability to design and execute a repeatable QA methodology rather than ad-hoc spot checks.
Comfortable collaborating with app developers and reading enough of an SDK integration to diagnose issues independently.

Preferred qualifications
Server-side GTM implementation experience.
Familiarity with a reporting or BI layer (BigQuery, Looker Studio, or similar) to surface validated data as business-readable metrics.
Exposure to privacy- and consent-aware measurement (cookieless tracking, consent mode, GDPR-restricted environments).
Experience working across a portfolio of apps or brands rather than a single product.

Education & experience
Bachelor's degree in Computer Science, Engineering, Statistics, Information Systems, Mathematics, or a related quantitative field. A Master's degree in a relevant discipline is preferred.
4-6 years of overall experience in digital analytics or measurement implementation, including demonstrable hands-on delivery with AppsFlyer and GA4/GTM in production environments.
Relevant certifications (e.g. Google Analytics / GA4, AppsFlyer, or Tealium/GTM) are an advantage.

What success looks like
Within the engagement, tracking on the target app(s) is verified and remediated, GA4 and AppsFlyer figures reconcile, and the client receives a clear readout of previously invisible metrics: traffic, purchases, spend, and cost per outcome, that they can trust and act on.

Digital Analytics Manager

Similar Other Jobs