Digital Advertising Operations Analyst

Advertising Operations Specialist – Paid Media / Self-Service Ads

$34/hour | Hybrid | New York City, Chicago, or San Francisco | Contract through End of Year

My client, a leading global technology and marketplace platform, is looking for an Advertising Operations Specialist to support its growing U.S. advertising business. This is a newly created position driven by increased workload and will focus on helping restaurant advertisers successfully plan, launch, and optimize search and display campaigns through a self-service advertising platform.

• Schedule: Monday–Friday, 8:00 AM–5:00 PM
• Hybrid: Work from home Monday and Friday; onsite Tuesday–Thursday
• Location: Must be based in New York City, Chicago, or San Francisco
• Pay: $34/hour

• Duration: Contract through the end of the year, with potential to extend
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• Rather than directly managing campaigns on behalf of advertisers, you will act as a strategic advertising consultant, helping partners understand how to effectively manage and optimize their own campaigns. This role is highly client-facing and combines paid media expertise, campaign analysis, consultative communication, and cross-functional partnership.
• What You’ll Do
• Serve as a strategic advertising consultant to restaurant partners using self-service advertising solutions.
• Guide advertisers on campaign strategy, setup, targeting, bidding, budgeting, measurement, and optimization best practices.
• Analyze campaign performance against client KPIs and provide proactive, data-driven recommendations to improve results.
• Diagnose underperforming campaigns and recommend optimization strategies and platform levers.
• Translate campaign data and performance trends into clear, actionable insights and compelling client-facing recommendations.
• Educate advertisers on platform capabilities, campaign management best practices, and measurement methodologies to increase self-service adoption.
• Partner closely with Partner Managers, Sales, Product, and Operations teams to align account strategies and improve advertiser outcomes.
• Identify opportunities for incremental advertising investment based on performance and untapped growth opportunities.
• Provide guidance around ROAS, budget allocation, targeting, bidding, measurement, and broader performance marketing strategy.
• Troubleshoot campaign and platform challenges and escalate technical issues when appropriate.
• Develop and share best practices, playbooks, and industry insights that help advertisers become more effective platform users.
• Surface recurring advertiser feedback and platform pain points to internal teams to help improve the overall advertising product and experience.
• Required Qualifications
• Bachelor’s degree in Business, Marketing, Advertising, or a related field, or equivalent practical experience.
• Minimum of 3 years of experience in Ad Operations, AdTech, digital advertising, performance marketing, media strategy, or a similar role within a data-driven or technology-focused environment.
• Strong experience with sponsored products, sponsored search, paid search, or performance advertising.
• Strong understanding of digital campaign management fundamentals, including budgeting, targeting, bidding, optimization, and measurement.
• Experience analyzing campaign performance and translating data into clear and actionable recommendations.
• Strong understanding of ROAS and other performance marketing metrics.
• Excellent client-facing communication and consultative skills.
• Ability to explain complex advertising concepts to advertisers with varying levels of media expertise.
• Experience partnering cross-functionally with Sales, Account Management, Product, and Operations teams.
• Familiarity with Salesforce or another CRM platform.

• Preferred Qualifications
• 5+ years of experience in advertising operations, media strategy, performance marketing, client solutions, or advertising consulting.
• Experience within a media or creative agency, AdTech company, media provider, large advertiser, or technology platform.
• Experience advising advertisers on self-service advertising platforms or managing campaigns directly before moving into a consultative role.
• Experience with platforms such as DV360, Meta Ads Manager, retail media platforms, sponsored products, or similar advertising tools.
• Experience managing or advising on large performance marketing budgets.
• Strong quantitative skills and the ability to turn campaign data into compelling stories and recommendations.
• Knowledge of brand safety, ad viewability, measurement, and fraudulent media activity.
• Ability to influence advertiser behavior and drive adoption of best practices without directly owning campaign execution.
• Comfortable moving quickly, balancing multiple priorities, and working in a fast-paced environment.
• The ideal candidate is analytical, consultative, client-focused, and deeply familiar with paid media and campaign optimization. They should be able to quickly understand campaign performance, identify what is or is not working, and confidently advise advertisers on how to improve results.
• Approximately two weeks of ramp-up/training will be provided.