RISE Springfield

Digital Acquisition Analyst / Traffic Acquisition Specialist / Web Acquisition Specialist

Full Time · In Office · New York, New York (USA)

Posted Sep 19, 2026

Work Options

In Office

Skills

Excel Looker

Industry

Growth Other Marketing Product

Position Group

Analysts

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Role Description
The Digital Acquisition Analyst / Traffic Acquisition Specialist / Web Acquisition Specialist drives qualified website traffic, leads, and customer acquisition through data-led digital channels. This role plans, analyses, and optimises acquisition activity across paid search, paid social, organic search, referral channels, affiliates, email, and other web-growth sources.
The position evaluates channel performance, audience behaviour, campaign results, and website conversion journeys to identify opportunities for more efficient growth. It works closely with Marketing, Performance Media, SEO, Content, Product, Web Development, and Sales teams to improve targeting, messaging, landing pages, tracking, and acquisition funnels.
The role monitors key performance indicators such as traffic quality, cost per acquisition, conversion rate, lead quality, customer acquisition cost, and return on investment. It prepares reports and recommendations that support channel prioritisation, budget allocation, conversion optimisation, and sustainable digital growth.
Qualifications
Bachelor’s degree in Digital Marketing, Marketing, Business, Analytics, Information Systems, or a related field.
Experience in digital acquisition, performance marketing, growth marketing, web analytics, traffic generation, or conversion optimisation.
Strong understanding of digital-acquisition funnels, customer journeys, attribution, and lead-generation strategies.
Experience analysing traffic from paid search, paid social, organic search, display, referral, affiliate, email, or other digital channels.
Ability to evaluate acquisition metrics including traffic, CTR, CPC, CPA, CAC, conversion rate, lead quality, revenue, and ROAS.
Experience using tools such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, Search Console, Looker Studio, or similar platforms.
Ability to analyse landing-page performance, forms, calls to action, user behaviour, and conversion journeys.
Experience with audience segmentation, retargeting, A/B testing, campaign optimisation, and channel-performance analysis.
Strong Excel or Google Sheets skills, including data analysis, reporting, pivot tables, and performance tracking.
Ability to build dashboards, reports, forecasts, and actionable recommendations for stakeholders.
Experience working with SEO, paid-media, content, design, product, web-development, and sales teams.
Strong analytical thinking, commercial awareness, and problem-solving skills.
Familiarity with CRM systems, marketing automation, customer-data platforms, or attribution tools is advantageous.
Certifications in Google Analytics, Google Ads, Meta, HubSpot, or digital marketing are an advantage.