Data Analyst

About The Company

Humana Inc. is a prominent healthcare organization dedicated to improving the health and well-being of individuals across the United States. As a leading provider of health insurance and healthcare services, Humana offers a wide range of solutions tailored to meet the diverse needs of its members, including Medicare, Medicaid, and commercial insurance plans. The company is committed to delivering innovative, data-driven healthcare solutions that enhance quality of life and foster healthier communities. With a focus on customer-centric care, Humana leverages advanced technology and a compassionate approach to ensure its members receive the right care at the right time, supporting their journey toward better health outcomes.

About The Role

As the Lead, Database Marketing at Humana, you will play a pivotal role in driving data analysis, audience segmentation, and marketing automation strategies that underpin the organization’s marketing initiatives. Your primary responsibility will be to develop and optimize audience segments using the Adobe Experience Platform (AEP), ensuring targeted and personalized marketing campaigns across multiple channels. You will serve as a strategic consultant to marketing teams, providing insights and guidance on database capabilities, segmentation logic, and campaign performance. This role involves leading platform configuration, system integration, and transitioning legacy campaigns to modern, scalable platforms. Your expertise in data analytics and marketing automation will directly impact the effectiveness of Humana’s outreach efforts, ultimately enhancing member engagement and satisfaction.

Qualifications

• Bachelor’s Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field, or 8+ years of experience in audience segmentation
• Minimum of 5+ years of experience in campaign development, audience segmentation, or marketing analytics
• Proven ability to lead complex data initiatives and manage multiple priorities independently
• Deep experience in developing audience strategies and automation workflows using campaign platforms
• Strong SQL skills and familiarity with relational databases
• Excellent documentation skills, including requirements, tutorials, and instructions
• Passion for leveraging data to improve consumer experiences through marketing
• Exceptional communication and collaboration skills with a "one team" mindset

Responsibilities

• Own the development, management, and continuous optimization of audience segments utilizing Adobe Experience Platform (AEP)
• Design and implement scalable processes and best practices for audience development and marketing automation workflows
• Lead configuration, integration, and connectivity efforts across various marketing systems and data sources
• Act as a strategic advisor to marketing partners, providing guidance on segmentation logic, database capabilities, and historical insights
• Collaborate with IT and business stakeholders to ensure proper data acquisition, extraction, and testing for campaigns
• Evaluate and enhance operational processes to improve efficiency, usability, and overall campaign performance
• Oversee the migration of campaigns from legacy platforms such as Unica and Adobe Campaign to Adobe Experience Platform, ensuring data integrity and continuity

Benefits

• Health benefits effective from day one of employment
• Paid time off, holidays, volunteer days, and jury duty pay
• Recognition pay for outstanding contributions
• 401(k) retirement savings plan with employer match
• Tuition assistance and scholarships for eligible dependents
• Parental and caregiver leave policies
• Employee charity matching programs
• Participation in Network Resource Groups (NRGs)
• Opportunities for career development and growth
• Access to innovative hiring platforms like HireVue for streamlined recruitment

Equal Opportunity

Humana is committed to creating an inclusive and diverse work environment. We do not discriminate against any employee or applicant based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. We actively promote affirmative action in accordance with applicable laws, ensuring equal employment opportunities at all levels of employment. Humana also complies with all federal civil rights laws and provides necessary accommodations, including free language interpreter services, to support our applicants and employees.