Data Analyst

About The Company

Slick City Franchise Group LLC is a pioneering leader in the family entertainment industry, renowned for creating innovative and inclusive indoor amusement experiences. As the world's first and only indoor slide and action sports park designed for all ages, Slick City is committed to redefining fun and adventure. With a focus on safety, excitement, and community engagement, the company offers a unique blend of massive slides, sport courts, and adrenaline-pumping attractions. Its expanding network of locations across the nation exemplifies its dedication to growth, quality, and delivering memorable experiences for families, friends, and thrill-seekers alike. At Slick City, the core values revolve around innovation, inclusivity, and creating a safe environment where guests can enjoy high-energy entertainment while fostering a sense of community and adventure.

About The Role

The Marketing Data Analyst at Slick City Franchise Group LLC plays a vital role in transforming complex marketing and sales data into strategic insights that drive business growth. Reporting directly to the Chief Marketing Officer, this full-time, exempt position is primarily remote, with potential travel to locations as needed. The successful candidate will serve as a central hub for performance measurement, connecting marketing initiatives to revenue outcomes at both the corporate and location levels. This role demands a highly analytical, detail-oriented professional who thrives on working with multifaceted datasets, collaborating with internal teams, external agencies, and operational leadership to optimize marketing performance. The ideal candidate will possess a passion for data storytelling, a knack for uncovering actionable insights, and a commitment to supporting the company's mission of delivering exceptional entertainment experiences.

Qualifications

Candidates should possess a bachelor’s degree in Marketing, Business Analytics, Data Analytics, Statistics, Business Administration, or a related field, or an equivalent combination of education and experience. A minimum of 3-6 years of experience in marketing analytics, business intelligence, or performance marketing is required. Experience in collecting, integrating, and analyzing data from multiple sources such as GA4, POS systems, digital advertising platforms, and email/SMS marketing is essential. Proficiency in business intelligence tools like Looker Studio, Power BI, Tableau, or similar is necessary, along with a strong foundation in SQL or other database querying languages. Familiarity with transactional data, multi-location business environments, and connecting marketing metrics to revenue and bookings will be highly advantageous. The ideal candidate will demonstrate strong analytical skills, attention to detail, excellent communication abilities, and a proactive approach to continuous improvement. Skills in data visualization, reporting, and cross-functional collaboration are critical to success in this role.

Responsibilities

Develop and deliver comprehensive performance reports and dashboards that highlight marketing initiatives, campaigns, and promotions at the location level, providing actionable insights for leadership. Analyze results at both the corporate and individual location levels to identify trends, opportunities, risks, and areas for optimization. Translate complex data sets into clear, strategic recommendations that support marketing and business decisions. Compile, normalize, and analyze data from diverse sources, including GA4, POS systems, digital advertising platforms, and email marketing tools, ensuring data integrity and consistency across platforms. Implement and maintain tracking systems, attribution models, and reporting frameworks to enhance visibility into marketing performance and its impact on revenue and bookings. Evaluate the effectiveness of marketing programs, promotions, and campaigns, providing post-campaign insights to maximize future impact. Collaborate closely with external vendors and agencies, consolidating their reports into unified insights, identifying gaps or inconsistencies, and supporting ongoing performance optimization. Partner with internal teams across social media, web, email/SMS, field marketing, and operations to ensure data alignment and provide performance insights. Assist with ad hoc analyses related to location performance, promotional effectiveness, and leadership requests, ensuring timely and accurate reporting to support strategic initiatives.

Benefits

Slick City offers a comprehensive benefits package designed to support employee well-being and professional growth. Employees are eligible for a 401(k) plan with company matching contributions, along with health, dental, and vision insurance coverage. Paid time off and holiday pay are provided to promote work-life balance. The company encourages continuous learning and development through various professional growth opportunities and training programs. Flexible scheduling options are available to accommodate personal commitments. Employees also enjoy free park admission, along with discounts on food and retail items. As part of the team, individuals have opportunities for career advancement within the organization, contributing to a dynamic and innovative work environment that values dedication and creativity.

Equal Opportunity

Slick City Franchise Group LLC is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all applicants and employees regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other protected status. We believe that a diverse workforce enhances our ability to serve our community and innovate in the entertainment industry. We are dedicated to creating a work environment where everyone feels valued, respected, and empowered to contribute their best.