Position Summary
The Consumer Analytics Consultant is responsible for implementing the effective and efficient deployment of intelligence and resources in support of Consumer Analytics, Paid Media, Central Capabilities, and Business Unit functions.
The Consultant will manage and develop key business processes, including the execution of Central Capabilities and Business Unit analytic needs. This role will develop a deep understanding of various U.S. Consumer data sources and create processes to test, analyze, and communicate key outputs to decision-makers.
The role places a strong emphasis on performance marketing and performance marketing analytics, ensuring that consumer investments are measured, optimized, and translated into actionable recommendations across media channels.
The Consultant will connect campaign performance, audience behavior, attribution, and business outcomes to inform agile decision-making and improve marketing effectiveness. This individual will be a key contributor to the integration and coordination of analytics and data throughout USA.

Key Responsibilities
Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
Integrate/analyze requisite data to create analyses to answer business questions, leveraging Agentic AI to enhance analysis and outputs
Identify and prioritize capability investments and data needs to achieve consumer goals
Develop and operationalize intelligence as product in partnership with Customer Insights & Analytics product teams
Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)
Ensure compliance with all privacy and contractual obligations related to the use of data
Other Key Initiatives / Special Projects as needed

Basic Requirements
Bachelor’s Degree or equivalent work experience
5 years of experience in Consumer Media, Media Analytics, or Performance Marketing

Additional Preferences
Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
High level of motivation and a strong desire to find creative solutions to challenging situations
Proficiency in Excel, Word, and PowerPoint
Experience with 1st & 3rd party data sources including: Meta, TikTok, Reddit, DSP, Google Analytics, Adobe Analytics, log files, etc.
Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
Experience with Statistical Modeling Techniques
Experience with Agentic AI (creating agents, artifacts, etc.)
Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
Consumer media/optimization consulting

Consumer Analytics Consultant

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