Business Systems Analyst

About The Company

Publicis Digital Experience, a division of Publicis Groupe, stands at the forefront of digital marketing innovation. As a network of top-tier agencies, it is dedicated to developing advanced capabilities and scalable solutions that drive growth for clients across various industries. The organization’s core mission is to create value at the intersection of technology and experiences, fostering meaningful connections between brands and consumers. With a global presence and a diverse portfolio of agency brands including Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto, and the Publicis Commerce Exchange, Publicis Digital Experience leverages its extensive expertise in consumer engagement, CRM, and commerce to empower brands in a rapidly evolving digital landscape. The company’s commitment to innovation, creativity, and client success makes it a leader in modern marketing solutions, supporting a workforce of over 5,000 employees worldwide.

About The Role

The Lead Business Systems Analyst plays a critical role within the Publicis Digital Experience team by managing and delivering complex multi-channel marketing projects. This position acts as a vital liaison between client stakeholders and internal technical teams, translating business needs into actionable technical solutions. The ideal candidate will possess a deep understanding of business systems analysis, project management, and digital marketing processes. They will be responsible for supporting campaign management, reporting, and database operations, ensuring all deliverables meet quality standards and deadlines. The Lead Business Systems Analyst will lead efforts in system integration testing, user acceptance testing, and change management initiatives, while also managing issue resolution processes. This role requires strong communication skills, technical proficiency, and the ability to work effectively with diverse teams across different geographies. The successful candidate will demonstrate leadership capabilities, including mentoring less experienced team members and managing project work streams to ensure alignment with client objectives and organizational standards.

Qualifications

• Solid understanding of Relational Database Management Systems (RDBMS)
• Proficiency in SQL for data analysis and testing support
• Working knowledge of campaign management and execution tools (e.g., IBM Campaign, Adobe Campaign) is a plus
• Strong familiarity with marketing concepts and end-to-end marketing processes
• Experience with all phases of the Software Development Life Cycle (SDLC)
• Knowledge of AI and generative AI tools such as Copilot, ChatGPT, or similar applications
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, MS Project)
• Minimum of 8 years of relevant experience in business systems analysis or related roles
• Experience supporting Change Management and Issue Management initiatives
• Experience consulting with external clients and working within service organizations
• Proven ability to produce and maintain project documentation and client deliverables
• Demonstrated project management and organizational skills
• Excellent written and verbal communication abilities
• Ability to mentor and oversee junior team members (up to 3 reports)
• Associate’s or Bachelor’s degree preferred; postgraduate coursework is desirable

Responsibilities

• Act as a subject matter expert in multiple business systems analysis disciplines including marketing, reporting, operations, data, and digital
• Support and coordinate marketing campaign processes, reporting, and database management activities
• Develop and maintain requirements documentation, functional specifications, and client communications
• Lead and support System Integration Testing (SIT), User Acceptance Testing (UAT), including test plan creation, test case development, and execution
• Analyze complex business problems and design automated system solutions to address them
• Support and coordinate Change Management initiatives to facilitate smooth transitions and adoption
• Manage issue identification, tracking, and resolution to ensure minimal disruption
• Prioritize and manage multiple project work streams in collaboration with clients and internal teams
• Assess project status, monitor delivery quality, and communicate progress effectively to stakeholders
• Lead team meetings, prepare follow-up documentation, and assign action items
• Collaborate with technical teams to design, implement, and optimize technical solutions
• Create operational, campaign, and business reports to support decision-making
• Mentor and guide less experienced analysts, fostering professional development

Benefits

• Comprehensive health, dental, and vision insurance options
• Paid time off including vacation, sick days, volunteer days, and holidays
• Flexible work arrangements and 'Work Your World' program supporting remote work
• Tuition assistance and professional development resources
• Employee Assistance Programs promoting well-being and work/life balance
• Matching Gifts programs to support charitable giving
• Wellness and health reimbursements, fertility and adoption support, pet adoption assistance
• Business Resource Groups fostering diversity and inclusion
• Retirement savings plans including 401(k)

Equal Opportunity

Publicis Digital Experience is an Equal Opportunity Employer. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All employment is decided based on qualifications, merit, and business needs without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic as defined by applicable law. We provide reasonable accommodations for qualified individuals with disabilities and are dedicated to fostering an inclusive workplace where everyone can thrive.