Job Summary
We are seeking an experienced Business Intelligence & Marketing Analytics Manager to support Business Intelligence, marketing analytics, performance optimization, and data-driven decision-making across eyewear brands, frames, and lenses. The ideal candidate will develop and maintain BI dashboards, analyze marketing performance and ROI, provide actionable business insights, and partner closely with Marketing, Finance, Sales Operations, Business Planning, Business Analytics, and IT teams.

General Function
The Business Data Analyst will be responsible for creating Business Intelligence dashboards and delivering insights that inform marketing strategy, optimize business performance, and guide investment decisions across brands, frames, and lenses.
This role will work cross-functionally to ensure data accuracy, enable performance diagnostics, and support ROI-focused planning and optimization.

Major Duties and Responsibilities
Develop, maintain, and enhance Business Intelligence dashboards supporting marketing activities and business performance.
Conduct detailed data analysis and deep-dive diagnostics to identify performance trends, opportunities, and areas for improvement.
Partner with Brand Managers and Directors to prepare monthly business reviews for executive management.
Identify business opportunities and recommend corrective action plans based on data-driven insights.
Manage analytics related to budget planning and optimization, including forecasting marketing initiative outcomes and ROI.
Lead data harmonization and data-quality initiatives in partnership with Finance, Sales Operations, Business Planning, Business Analytics, and IT.
Analyze and optimize marketing campaigns and product launches.
Partner with Sales and Marketing Managers to develop customer targeting and segmentation strategies.
Measure campaign and segmentation effectiveness and provide recommendations for optimization.
Translate complex analytical findings into clear, actionable recommendations for business leaders and executive stakeholders.
Continuously explore data, develop hypotheses, solve business problems, and identify innovative opportunities to improve performance.

Required Qualifications
Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, Finance, or a related field.
4+ years of professional experience in business analytics, data analytics, business intelligence, marketing analytics, or a related field.
Demonstrated ability to build and maintain strong professional relationships with business partners and positively impact business growth.
Strong executive communication and presentation skills.
Ability to translate analytical results into meaningful business recommendations.
Strong intellectual curiosity and a proactive approach to problem-solving.
Ability to explore data, challenge existing processes, formulate hypotheses, and conduct rigorous analysis.
Advanced proficiency in Microsoft Excel and Microsoft Office Suite.
Experience with data manipulation and visualization tools such as Tableau, SQL, BusinessObjects, or similar Business Intelligence platforms.

Preferred Skills
Experience with marketing analytics, campaign performance, or customer segmentation.
Experience with budget forecasting, ROI analysis, and marketing investment optimization.
Experience developing executive-level dashboards and monthly business reviews.
Strong understanding of data quality, data harmonization, and cross-functional data management.
Excellent analytical, communication, presentation, and problem-solving skills.

Business Intelligence & Marketing Analytics Manager

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