Business Analytics Manager

Reporting to the Head of Business Analytics, the Business Analytics Manager will be responsible for driving value from the team’s digital and social properties. They will oversee fan research and measure fan growth, including in international markets. They will also collaborate with internal departments, spending most of their time with content, sponsorship and marketing. This role requires someone with both technical and managerial skills, capable of leading a team of analysts and associates.

**This is an onsite position with regular weekly office hours M-F.

· Provide insights to all internal departments that lead to data driven decision making (ticketing, sponsorship, Pro Shop, fan marketing, content, international, PR, finance and stadium operations)

· Lead analysis of digital platforms (desktop, mobile web & app) and all social media channels

· Collaborate with content, sponsorship and marketing departments to drive revenue and value from digital and social entities

· Provide recommendations to enhance app and create a segmentation strategy for push notifications

· Analyze marketing campaigns and provide insight and recommendations that lead to optimized and successful campaigns (includes asset evaluation and goal tracking)

· Lead analysis of international efforts including contests, events, content and outreach

· Create and report back on fan surveys

· Measure fanbase growth and fan research

· Apply modeling and data science solutions to business problems

· Work directly with the NFL on the United View of the Fan program

· Ensure compliance with privacy policies and data privacy laws (CCPA, GDPR, etc.)

· Manage a team of data analysts and associates

· Bachelor’s degree in Business Analytics, Mathematics, Engineering, Computer Science, Statistics or related field. Graduate degree is a plus

· 5+ years of experience in analytics (sports experience preferred)

· Strong knowledge of data warehouses

· Proficient in SQL

· Proficiency in R and/or Python

· Proficient building dashboards in Tableau or similar tool

· Experience leveraging AI to create efficiencies

· Experience analyzing digital and social media platforms (use of Zoomph and/or Trajektory preferred)

· Understanding of what drives website traffic

· Experience leading successful social media strategies

· Past use of syndicated research tool

· Prior international experience is a plus

· Must possess problem-solving capabilities to discover, address and resolve issues

· Ability to translate technical concepts into actionable insights for many different organizational departments

· Must be hands-on and capable of managing a team (prior management experience preferred)

· Ability to manage external vendors

· Independent worker with close attention to detail

· Authorized to work in the United States without sponsorship