Business Analyst - Remote

About The Company

Sony Interactive Entertainment, a subsidiary of Sony Corporation, is a global leader in interactive entertainment, dedicated to delivering innovative gaming and digital entertainment experiences. With a focus on creating engaging content and platforms, the company operates the PlayStation brand, which has become synonymous with high-quality gaming hardware, software, and online services. Committed to fostering a diverse and inclusive environment, Sony Interactive Entertainment strives to push the boundaries of technology and entertainment, connecting millions of users worldwide through its ecosystem of consoles, digital storefronts, and subscription services.

About The Role

The Staff Business Analyst for the PlayStation Store is a senior individual-contributor role based in San Mateo, CA, with remote options available for candidates on the West Coast. This position is integral to the Commercial Development team, focusing on shaping the future of Sony’s Direct-to-Consumer businesses, including PlayStation Store and PlayStation Direct. The role involves translating complex commercial opportunities into actionable business requirements, influencing senior stakeholders, and collaborating across various teams such as product, data analytics, data science, and engineering.

The ideal candidate will possess a strong commercial mindset, expertise in business analysis, and experience in digital commerce, subscriptions, or retail environments. This role does not involve product ownership, roadmap management, or delivery oversight but emphasizes decision quality, experimentation, and the commercial impact of initiatives. The Staff Business Analyst will lead high-impact initiatives, facilitate process improvements, and support data-driven decision-making to enhance operational efficiency and revenue growth.

Qualifications

• 8+ years of experience in Business Analysis within digital commerce, subscriptions, or retail businesses
• Bachelor’s degree or equivalent preferred
• Proven ability to decompose vague business problems into structured questions and clear requirements
• Strong collaboration skills with product, engineering, and data science teams
• Experience designing and delivering commerce solutions aligned with business needs
• Deep understanding of experimentation, measurement, and analytics
• Financial acumen with the ability to challenge assumptions and build data-driven arguments
• Expertise in mapping and improving complex business processes
• Excellent executive-level communication skills, capable of explaining complex concepts clearly and credibly
• Experience with personalization, AI/ML, and decision automation is a plus
• Familiarity with AI governance, ethics, and responsible data practices is advantageous
• Experience working in global, cross-functional environments is preferred

Responsibilities

• Lead complex business analysis for high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations
• Translate commercial objectives into measurable business requirements and actionable insights
• Partner with product, engineering, data analytics, and data science teams to ensure product requirements meet business needs and facilitate successful development and deployment
• Design and execute experiments related to personalization, revenue growth, and operational efficiencies, then evaluate their outcomes
• Map and analyze business processes, guiding organizational efforts in process improvement and automation to optimize operational performance
• Influence senior stakeholders through structured problem framing, financial reasoning, and data-supported recommendations
• Mentor team members on business analysis, AI/ML, and product development methodologies, fostering continuous learning and development
• Support decision-making processes by providing insights and recommendations based on data analysis and commercial reasoning

Benefits

• Competitive salary within the estimated range of $178,100—$267,100 USD
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plans and stock options
• Flexible work arrangements, including remote work options for West Coast candidates
• Paid time off and holidays
• Professional development and training opportunities
• Inclusive and diverse workplace culture

Equal Opportunity

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond and participate fully.

Sony Interactive Entertainment is a Fair Chance employer, and qualified applicants with arrest and conviction records will be considered for employment.