Business Analyst (Martech or Campaign Management Domain)

• Job Title: Business Analyst (Martech or Campaign Management Domain)
• Location: Alpharetta, GA (Onsite)
• Position Type: Contract

Note: Face To Face Interview for the Final round is Must

Job Description:

• • 3 to 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
• • Familiarity with Naehas or similar Offer Management platforms is a needed.
• • Strong understanding of customer segmentation, personalization, and campaign lifecycle.
• • Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
• • Excellent analytical, problem-solving, and communication skills.
• • Ability to work in Agile environments and collaborate with cross-functional teams.
• • Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
• • Translate business needs into clear user stories, process flows, and acceptance criteria.
• • Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
• • Participate in client workshops and support the definition of campaign and offer strategies.
• • Assist in UAT planning and execution, ensuring solutions meet business expectations.
• • Analyze data and campaign performance to provide insights and recommendations.
• • Maintain documentation for business processes, configurations, and platform usage.