Business Analyst

Description:

• We are looking for a strategic and detail-oriented Business Analyst Contractor to join the Growth Product Marketing team.
• This person brings curiosity about the business, uses data to drive evidence-based decisions, and values the context in which insights are applied.
• In this role, you’ll generate insights on product performance, customer segments, and go-to-market efforts — including targeted prospecting, historical analysis, and performance tracking — to ensure our initiatives are aligned with market needs and business goals.

Key Responsibilities:

• Develop Insightful Reports: Analyze historical data across product usage, sales funnels, marketing activities, customer feedback, and market trends. Deliver quantitative and qualitative insights that shape product positioning, pricing strategy, and new market opportunities.
• Cross-Functional Collaboration: Partner with product marketing, sales, sales enablement, marketing, and product management to gather data and, align on business goals
• Market Opportunity Sizing: Estimate the addressable market for proposed initiatives and evaluate them based on potential business impact
• Curating Targeted Outreach Lists: Use internal and external data sources to build high-value prospect lists that support go-to-market execution.
• Performance Measurement: Leverage data visualization, business intelligence, and CRM reporting tools (e.g., Tableau, Salesforce) to track KPIs across product performance, outbound sales programs, and marketing activities

Ideal Candidate:

• Experienced in merging data from disparate sources across business units and technology platforms.
• Brings strong critical thinking skills and curiosity to understand evolving company priorities and market needs.
• Identifies appropriate business outcomes and connects them to go-to-market initiatives.
• Demonstrates attention to detail, is highly organized, and able to manage multiple projects under tight deadlines.
• Collaborates effectively with diverse cross-functional teams.
• Navigates ambiguity and makes thoughtful recommendations by identifying key assumptions and leveraging available information.

Preferred Experience:

• SaaS industry background with familiarity in key performance metrics.
• Experience using Salesforce for data and CRM reporting.
• Exposure to market sizing for product or go-to-market initiatives.

Skills:

• Proficient in data visualization tools such as Tableau, Looker, or similar.
• Experienced in data preprocessing, and transformation using Python, R, or SQL.
• Proficient in Excel, Google Sheets, or similar tools to create pivot tables, perform lookups, and conduct data cleaning and analysis.

Education:

Bachelor’s degree in Business Analytics, Management Science, Marketing, Finance, or a related field with at least 3 years of experience as a Business Analyst or similar role; alternatively, a Master’s degree in the same field with at least 1 year of relevant experience

Screening Questions:

• Please provide answer of the following two Pre-screen questions:
• Describe the difference between a dimension and a metric and illustrate the differences with an example
• Define level of granularity within data tables and illustrate differences with an example

Interview Process:

• 1st round Interview with Hiring Manager
• Take-Home Case Study – Assigned after successfully passing the 1st round interview
• Final Interview – Candidates will present their case study findings and participate in a final interview discussion